| Social media: How to engage, share, and connect R Luttrell Rowman & Littlefield, 2018 | 326 | 2018 |
| The millennial mindset: Unraveling fact from fiction R Luttrell, K McGrath Rowman & Littlefield, 2016 | 55 | 2016 |
| The digital divide: Addressing artificial intelligence in communication education R Luttrell, A Wallace, C McCollough, J Lee Journalism & Mass Communication Educator 75 (4), 470-482, 2020 | 41 | 2020 |
| Gen Z: The superhero generation R Luttrell, K McGrath Rowman & Littlefield Publishers, 2021 | 36 | 2021 |
| Public relations campaigns: An integrated approach RM Luttrell, LW Capizzo SAGE Publications, Incorporated, 2020 | 31 | 2020 |
| Social Media and Society An Introduction to the Mass Media Landscape R Luttrell, A Wallace | 21 | 2021 |
| A practical guide to ethics in public relations R Luttrell, J Ward Rowman & Littlefield, 2018 | 17 | 2018 |
| Social networking sites in the public relations classroom: A mixed methods analysis of undergraduate learning outcomes using WordPress, Facebook, and Twitter R Luttrell California Institute of Integral Studies, 2012 | 16 | 2012 |
| Social media R Luttrell Maryland: Rowman & Little Field, 2015 | 14 | 2015 |
| Public relations curriculum: A systematic examination of curricular offerings in social media, digital media, and analytics in accredited programs R Luttrell, A Wallace, C McCollough, J Lee Public Relations Education 7 (2), 7, 2021 | 13 | 2021 |
| Digital strategies: Data-driven public relations, marketing, and advertising R Luttrell, SF Emerick, AA Wallace Oxford University Press, 2022 | 11 | 2022 |
| Social Media: How to Engage R Luttrell Share, and Connect, 2015 | 11 | 2015 |
| PR ethics literacy: Identifying moral and ethical values through purposeful ethical education J Ward, R Luttrell, A Wallace, MI Allendale Journal of Public Relations Education 6 (3), 66-80, 2020 | 10 | 2020 |
| Silence has no place: A framing analysis of corporate statements about racial inequity, immigration policy and LGBTQ rights YM Sterbenk, J Ward, R Luttrell, S Shelton Corporate Communications: An International Journal 27 (2), 404-421, 2022 | 9 | 2022 |
| The PR agency handbook RM Luttrell, LW Capizzo SAGE Publications, 2018 | 9 | 2018 |
| Democracy in the Disinformation Age: Influence and Activism in American Politics R Luttrell, L Xiao, J Glass | 8 | 2021 |
| Connecting pedagogy to industry: Social and digital media in public relations courses CJ McCollough, AA Wallace, RM Luttrell Teaching Journalism & Mass Communication 11 (1), 36-48, 2021 | 8 | 2021 |
| Shifting the Paradigm - Improving Student Awareness of Diversity, Equity, and Inclusion Efforts Through Public Relations Campaigns R Luttrell, A Wallace Journal of Public Relations Education, 2021 | 6 | 2021 |
| Social Media: How to Engage, Share, and Connect (E. Swayze, Ed.; revised) R Luttrell Washington, DC. Rowman & Littlefield Publishers, 2019 | 6 | 2019 |
| Research perspectives on social media influencers and brand communication A Agozzino, CA Barclay, KS Burns, L Harrison, TN Hernandez, ... Lexington Books, 2020 | 5 | 2020 |
Adrienne A. WallaceGrand Valley State UniversityVerified email at gvsu.edu
