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Co-authors
Zeynep Gürhan-CanliMigros Professor of Marketing, Koc UniversityVerified email at ku.edu.tr- Rohini AhluwaliaCurtis L Carlson Trust Professor of Marketing, Carlson School of Management, University of MinnesotaVerified email at umn.edu
- Bharat RaoAssociate Professor of Technology Management and Innovation, NYU Tandon School of EngineeringVerified email at nyu.edu
- Christine MoormanT. Austin Finch, Sr. Professor of Business Administration, Duke UniversityVerified email at duke.edu
- John HullandProfessor of Marketing, University of GeorgiaVerified email at uga.edu
- Felipe ThomazUniversity of OxfordVerified email at sbs.ox.ac.uk
- Vikas MittalRice University, Baylor College of MedicineVerified email at rice.edu
- Scott A. NeslinProfessor of Marketing, Dartmouth CollegeVerified email at dartmouth.edu
- Umut KubatAkdeniz UniversityVerified email at akdeniz.edu.tr
- Carol M MotleyAssociate Professor of Marketing, University of Alabama at BirminghamVerified email at uab.edu
- Feisal MurshedAssociate Professor of Marketing, Kutztown UniversityVerified email at kutztown.edu
- Christopher GroeningAssociate Professor of Marketing, Kent State UniversityVerified email at kent.edu
- Neeru PahariaAssociate Professor of Business, Georgetown UniversityVerified email at georgetown.edu
- Mark B HoustonProfessor of Marketing, Texas Christian UniversityVerified email at tcu.edu
- Karen WinterichProfessor of Marketing, Frank and Mary Smeal Research Fellow, Penn State UniversityVerified email at psu.edu
- Casey E. NewmeyerAssistant Professor of Marketing, Weatherhead School of Management, Case Western Reserve UniversityVerified email at case.edu
- Kevin Lane KellerTuck School of Business at Dartmouth CollegeVerified email at dartmouth.edu
Vanitha Swaminathan
Thomas Marshall Professor of Marketing, Katz Graduate School of Business
Verified email at katz.pitt.edu