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Vanitha Swaminathan
Vanitha Swaminathan
Thomas Marshall Professor of Marketing, University of Pittsburgh
Verified email at katz.pitt.edu - Homepage
Title
Cited by
Cited by
Year
A typology of online shoppers based on shopping motivations
AJ Rohm, V Swaminathan
Journal of business research 57 (7), 748-757, 2004
16472004
Browsers or buyers in cyberspace? An investigation of factors influencing electronic exchange
V Swaminathan, E Lepkowska-White, BP Rao
Journal of computer-mediated communication 5 (2), JCMC523, 1999
9841999
Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns
C Hughes, V Swaminathan, G Brooks
Journal of marketing 83 (5), 78-96, 2019
6842019
“My” brand or “our” brand: The effects of brand relationship dimensions and self-construal on brand evaluations
V Swaminathan, KL Page, Z Gürhan-Canli
Journal of consumer research 34 (2), 248-259, 2007
6842007
Factors influencing partner selection in strategic alliances: The moderating role of alliance context
RH Shah, V Swaminathan
Strategic management journal 29 (5), 471-494, 2008
6622008
When brand personality matters: The moderating role of attachment styles
V Swaminathan, KM Stilley, R Ahluwalia
Journal of consumer research 35 (6), 985-1002, 2009
5992009
Marketing alliances, firm networks, and firm value creation
V Swaminathan, C Moorman
Journal of marketing 73 (5), 52-69, 2009
5562009
The impact of brand extension introduction on choice
V Swaminathan, RJ Fox, SK Reddy
Journal of Marketing 65 (4), 1-15, 2001
5022001
The impact of brand extension introduction on choice
V Swaminathan, RJ Fox, SK Reddy
Journal of Marketing 65 (4), 1-15, 2001
5022001
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt
Journal of Marketing 84 (2), 24-46, 2020
3992020
The impact of recommendation agents on consumer evaluation and choice: the moderating role of category risk, product complexity, and consumer knowledge
V Swaminathan
Journal of Consumer Psychology 13 (1-2), 93-101, 2003
2862003
Explaining the endowment effect through ownership: The role of identity, gender, and self-threat
SL Dommer, V Swaminathan
Journal of Consumer Research 39 (5), 1034-1050, 2013
2562013
Exploring the determinants of Broadway show success
SK Reddy, V Swaminathan, CM Motley
Journal of Marketing Research 35 (3), 370-383, 1998
2431998
The joint sales impact of frequency reward and customer tier components of loyalty programs
PK Kopalle, Y Sun, SA Neslin, B Sun, V Swaminathan
Marketing Science 31 (2), 216-235, 2012
220*2012
Value creation following merger and acquisition announcements: The role of strategic emphasis alignment
V Swaminathan, F Murshed, J Hulland
Journal of marketing research 45 (1), 33-47, 2008
2142008
Sequential brand extensions and brand choice behavior
V Swaminathan
Journal of Business Research 56 (6), 431-442, 2003
1482003
Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands
S Loughran Dommer, V Swaminathan, R Ahluwalia
Journal of Consumer Research 40 (4), 657-675, 2013
1332013
Who is wary of user design? The role of power-distance beliefs in preference for user-designed products
N Paharia, V Swaminathan
Journal of Marketing 83 (3), 91-107, 2019
1022019
Spillover effects of ingredient branded strategies on brand choice: A field study
V Swaminathan, SK Reddy, SL Dommer
Marketing Letters 23, 237-251, 2012
1002012
How achieving the dual goal of customer satisfaction and efficiency in mergers affects a firm’s long-term financial performance
V Swaminathan, C Groening, V Mittal, F Thomaz
Journal of Service Research 17 (2), 182-194, 2014
912014
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