‪Leon Gim Lim‬ - ‪Google Scholar‬

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Co-authors

Kapil R. TuliSingapore Management UniversityVerified email at smu.edu.sg
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerified email at kenan-flagler.unc.edu
Marnik DekimpeProfessor of Marketing, Tilburg UniversityVerified email at uvt.nl

Leon Gim Lim

Leon Gim Lim

Visiting Research Fellow, Tilburg University

Verified email at tilburguniversity.edu - Homepage

Marketing Accountability Pricing Customer Satisfaction Mergers & Acquisitions Retail Bankruptcies


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Customer satisfaction and its impact on the future costs of selling LG Lim, KR Tuli, R Grewal Journal of Marketing 84 (4), 23-44, 2020	112	2020
Investors' evaluations of price-increase preannouncements LG Lim, KR Tuli, MG Dekimpe International Journal of Research in Marketing 35 (3), 359-377, 2018	20	2018
Examining outcomes of marketing actions from customer, investor, and operational perspectives LG LIM Singapore Management University, 2018		2018

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