| Brand imitation in the modern simulacrum market versus marketing ethics VI Cherenkov, SA Starov, IV Gladkikh St Petersburg State University, 2020 | 11 | 2020 |
| Metodicheskie rekomendatsii po razrabotke uchebnykh keysov [Methodical Recommendations for Development of Educational Cases] IV Gladkikh Vestnik of Saint Petersburg University 8 (2), 169-194, 2005 | 7 | 2005 |
| Sustainability trends and consumer perceived risks towards private labels V Cherenkov, M Sheresheva, S Starov, I Gladkikh, A Tanichev, S Berezka, ... Entrepreneurship and Sustainability Issues 8 (1), 347, 2020 | 6 | 2020 |
| Application of methods of tropical optimization for evaluating alternatives based on pairwise comparisons NK Krivulin, VA Ageev, IV Gladkikh St Petersburg State University, 2017 | 4 | 2017 |
| Investigation of the Perceived risk of Buying Products under Own retail Brand SA Starov, AL Zagorskiy, IV Gladkikh, AA Sumbaeva St Petersburg State University, 2016 | 3 | 2016 |
| Computation of the consistent pairwise comparison matrix in marketing research by using methods of tropical mathematics GIV Krivulin Nikolai K. Vestnik of Saint Petersburg University. Management, 3-43, 2015 | 3* | 2015 |
| Using pairwise comparisons to determine consumer preferences in hotel selection N Krivulin, A Prinkov, I Gladkikh Mathematics 10 (5), 730, 2022 | 1 | 2022 |
| Brands, pseudobrands, and quasi-brands in the multi-level macroecosystem of nation branding VI Cherenkov, SA Starov, AA Stuglev, IV Gladkikh St Petersburg State University, 2023 | | 2023 |
| Overarching Ontology of Sustainability Branding and Positioning Strategies: a Theoretical Framework E Blagov, V Cherenkov, S Starov, I Gladkikh, S Kirjukov ANNUAL GSOM EMERGING MARKETS CONFERENCE 2020, 220-224, 2020 | | 2020 |
| Do modern students need traditional business cases? IV Gladkikh, AL Zamulin, SA Starov St Petersburg State University, 2019 | | 2019 |
| Baltika Breweries: Product-line Pricing and Brand Positioning (Case Study) IV Gladkikh St Petersburg State University, 2017 | | 2017 |
| Baltika Breweries: Product-Line Pricing and Brand Positioning I Gladkikh, SA Starov Graduate School of Management, St. Petersburg State University, 2017 | | 2017 |
| The Use of Cases in Russia's Business Education: Exploratory Research AL Zamulin, IV Gladkikh, SA Starov International Journal of Case Method Research & Application 27 (2), 122-131, 2015 | | 2015 |
| Chinese “Goliath” and Russian “David”, or Alliance Ltd.(St. Petersburg, Russia) Fighting for its Place in the Distribution Channel on the International BTB Market V Cherenkov, I Gladkikh Graduate School of Management, St. Petersburg State University, 2013 | | 2013 |
| Bistroff’s Dilemma: Fast or Healthy Food? IV Gladkikh, SA Starov Graduate School of Management, St. Petersburg State University, 2013 | | 2013 |
| “Squirrel: Here I Come!”: Paradoxes of the Brand IV Gladkikh, OR Glazunov, VN Domnin, SA Starov Graduate School of Management, St. Petersburg State University, 2012 | | 2012 |
| Look out Mickey Mouse, the Russian Smeshariki are going to Market IV Gladkikh, SA Starov, E Desmarais, G Meirovich The CASE Journal 7 (2), 4-26, 2011 | | 2011 |
| Look out Mickey Mouse, The Russian Smeshariki are Going to the Market (Case) IV Gladkikh, SA Starov, E Desmarais, G Meirovich The Case Journal 7 (2), 12-34, 2011 | | 2011 |
| The Valio Company in the Russian Market: Will Processed Cheese Viola Hold a Winning Position? SA Starov, IV Gladkikh ECCH; Graduate School of Management, Saint Petersburg State University, 2011 | | 2011 |
| Kronverk Cinema: How Much is a Ticket to the Movies? I Gladkikh, AP Mikhailina Graduate School of Management, St. Petersburg State University, 2011 | | 2011 |
