‪Marta Yuan-Chen Lin‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	71	71
h-index	4	4
i10-index	3	3

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36

18

202020212022202320241 5 18 35 12

Co-authors

Tessa Tien NguyenAssistant ProfessorVerified email at isb.edu.vn
Ben-Roy Do (杜秉叡)Fu Jen Catholic UniversityVerified email at mail.fju.edu.tw
Angelina Nhat Hanh LeUniversity of Economics HCM CityVerified email at ueh.edu.vn
James EshlemanProfessor of Patholgy, Oncology, Johns Hopkins UniversityVerified email at jhmi.edu
Julian Ming Sung ChengNational Central University

Marta Yuan-Chen Lin

Marta Yuan-Chen Lin

ITRI 工業技術研究院

Verified email at g.ncu.edu.tw

Martech interactive marketing proximity marketing relationship marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Relationships among employee acting, customer-perceived service quality, emotional well-being and value co-creation: an investigation of the financial services industry CH Huang, YC Lin Asia pacific journal of marketing and logistics 33 (1), 29-52, 2020	36	2020
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator MYC Lin, BR Do, TT Nguyen, JMS Cheng Journal of Research in Interactive Marketing 16 (2), 310-327, 2022	15	2022
Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness MYC Lin, TT Nguyen, EYL Cheng, ANH Le, JMS Cheng Journal of Business Research 141, 151-162, 2022	14	2022
Location-based proximity marketing: An interactive marketing perspective A Loussaief, EYL Cheng, MYC Lin, JMS Cheng The Palgrave Handbook of Interactive Marketing, 753-782, 2023	6	2023

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