SOCIAL MEDIA AND GREEN CONSUMPTION BEHAVIOR OF MILLENNIALS VK Jain, A Gupta, V Tyagi, H Verma Call for Papers, 221, 2020 | 40 | 2020 |
Social media and sustainable behavior: A decision making framework using interpretive structural modeling (ISM) VK Jain, V Arya, P Sharma Journal of Content Community & Communication 14, 1-13, 2021 | 22 | 2021 |
Millennials Green Consumption Behavior and Its Linkage to Firms Marketing Competitiveness: Findings From Select Study in Uttarakhand VK Jain, A Gupta, H Verma International Journal of Global Business and Competitiveness 15, 96-115, 2020 | 22 | 2020 |
Exploring AntEcEdEnts of rEsponsiblE consumption using structurAl EquAtion modEling JV Kumar, P Chamola Serbian Journal of Management 14 (1), 77-95, 2019 | 13 | 2019 |
Towards nurturing entrepreneurial intention from emotional intelligence P Chamola, V Jain SAMVAD 13, 26-34, 2017 | 11 | 2017 |
Exploring relationship between employees well-being and green IOT using structural equation modeling P Gupta, VK Jain, S Aggarwal innovation 29 (9), 2590-2600, 2020 | 10 | 2020 |
Development and validation of scale to measure responsible consumption VK Jain, A Dahiya, V Tyagi, P Sharma Asia-Pacific journal of business administration 15 (5), 795-814, 2023 | 9 | 2023 |
Predicting factors affecting green purchase intentions towards green products VK Jain, A Dahiya, V Tyagi, P Dube World Review of Science, Technology and Sustainable Development 17 (4), 360-374, 2021 | 9 | 2021 |
Goodbye materialism: exploring antecedents of minimalism and its impact on millennials well-being VK Jain, A Gupta, H Verma Environment, Development and Sustainability, 1-27, 2023 | 8 | 2023 |
Interpretive structural modeling of GIoT enablers P Gupta, VK Jain Journal of Information Technology Research (JITR) 13 (2), 129-140, 2020 | 8 | 2020 |
A study on impact of credit risk management on the profitability of Indian banks P Butola, P Dube, VK Jain International Journal of Management and Sustainability 11 (3), 103-114, 2022 | 6 | 2022 |
Examining the Role of Social Capital, Sustainability Orientation and Self-efficacy in Entrepreneurial Intention among Indian Students V Jain, D Kumar, P Dube International Journal of Recent Technology and Engineering (IJRTE) ISSN …, 2019 | 6 | 2019 |
Identifying Enablers of Social Entrepreneurship: Interpretive Structural Modelling PC Prigya Rawat, Vijay Kumar Jain SCMS Indian Journal of Management 16 (1), 117-131, 2019 | 6* | 2019 |
Destination branding as new tool for economic development: a qualitative approach with reference to Jaunsar Bawar Region, Uttarakhand H Chauhan, VK Jain, H Verma International Journal of Spa and Wellness 6 (1), 109-130, 2023 | 5 | 2023 |
Responsible consumption, consumer well-being, and environment VK Jain, P Kumar, H Verma, P Chamola, K Aditi International Journal of Social Ecology and Sustainable Development (IJSESD …, 2022 | 5 | 2022 |
Consumer green consumption behavior: a myth or reality in the information age? A study based on bibliometric analysis approach A Gupta, VK Jain, V Arya, H Verma Information Resources Management Journal (IRMJ) 35 (2), 1-19, 2022 | 4 | 2022 |
Embracing green consumerism: revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender VK Jain, A Gupta, H Verma, VP Anand International Journal of Sustainable Agricultural Management and Informatics …, 2023 | 3 | 2023 |
Role Of Food & Cultural Tourism in Developing a Destination Brand–Study of Jaunsar Bawar a Tribal Land. H Chauhan, H Verma, VK Jain Journal of Positive School Psychology, 11613–11620-11613–11620, 2022 | 3 | 2022 |
Exploring workplace expectations: an empirical study on millennials of India K Prakash, P Tiwari, VK Jain World Review of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | 3 | 2021 |
Decision-Making Framework using Interpretive Structural Modeling (Ism) and Analytic Hierarchy Process (Ahp) Methods: Millennials & Sustainable Consumption VK Jain, P Kumar, P Dube, MP Rawat Test Engineering & Management, 6089-6098, 2020 | 3 | 2020 |