| An exploration and investigation of edible insect consumption: The impacts of image and description on risk perceptions and purchase intent MA Baker, JT Shin, YW Kim Psychology & Marketing 33 (2), 94-112, 2016 | 168 | 2016 |
| An overview of the South Korean edible insect food industry: Challenges and future pricing/promotion strategies R Han, JT Shin, J Kim, YS Choi, YW Kim Entomological Research 47 (3), 141-151, 2017 | 98 | 2017 |
| The impact of consumer familiarity on edible insect food product purchase and expected liking: The role of media trust and purchase activism TS Legendre, YH Jo, YS Han, YW Kim, JP Ryu, SJ Jang, J Kim Entomological Research 49 (4), 158-164, 2019 | 38 | 2019 |
| A comparative study of generational preferences for trip-planning resources: A case study of international tourists to Shanghai L Chiang, A Manthiou, L Tang, J Shin, A Morrison Journal of quality assurance in hospitality & tourism 15 (1), 78-99, 2014 | 38 | 2014 |
| Unintended negative consequences of loyalty programs: Endowed vs. earned loyalty MA Baker, TS Legendre Journal of Services Marketing, 2020 | 36 | 2020 |
| The support of local underdogs: System justification theory perspectives TS Legendre, R Warnick, M Baker Cornell Hospitality Quarterly 59 (3), 201-214, 2018 | 36 | 2018 |
| We stand by our brand: Consumers’ post-food safety crisis purchase intention and moral reasoning H Yu, TS Legendre, J Ma Journal of Business Research 132, 79-87, 2021 | 30 | 2021 |
| The impact of brand experience on the memory formation TS Legendre, EA Cartier, RB Warnick Marketing Intelligence & Planning, 2020 | 27 | 2020 |
| Communication of food waste messages: The effects of communication modality, presentation order, and mindfulness on food waste reduction intention N Olavarria-Key, A Ding, TS Legendre, J Min International Journal of Hospitality Management 96, 102962, 2021 | 26 | 2021 |
| Edible insects uses in south Korean gastronomy:“Korean edible insect laboratory” case study JT Shin, MA Baker, YW Kim Edible insects in sustainable food systems, 147-159, 2018 | 26 | 2018 |
| Anthropomorphism in hospitality and tourism: A systematic review and agenda for future research A Ding, RH Lee, TS Legendre, J Madera Journal of Hospitality and Tourism Management 52, 404-415, 2022 | 25 | 2022 |
| Legitimizing edible insects for human consumption: The impacts of trust, risk–benefit, and purchase activism TS Legendre, MA Baker Journal of Hospitality & Tourism Research 46 (3), 467-489, 2022 | 25 | 2022 |
| The gateway bug to edible insect consumption: interactions between message framing, celebrity endorsement and online social support TS Legendre, MA Baker International Journal of Contemporary Hospitality Management 33 (5), 1810-1829, 2021 | 22 | 2021 |
| Personality congruence among brands, recruiters, and applicants during the anticipatory socialization process AY Kang, TS Legendre, EA Cartier Journal of Hospitality & Tourism Research 43 (8), 1302-1325, 2019 | 22 | 2019 |
| Customer acceptance, barriers, and preferences in the US MA Baker, JT Shin, YW Kim Edible insects in sustainable food systems, 387-399, 2018 | 18 | 2018 |
| Consumer preference for edible insect‐containing cookies determined by conjoint analysis: An exploratory study of Korean consumers JP Ryu, JT Shin, J Kim, YW Kim Entomological research 47 (2), 74-83, 2017 | 18 | 2017 |
| Rescuing imperfect produce: The effects of stigma disclosure strategies, controllability, and aesthetics TS Legendre, N Jarvis, AY Kang, G Jamal, J Jackson International Journal of Hospitality Management 85, 2020 | 16 | 2020 |
| Exploring persuasive sales techniques to improve customer acceptance of sustainable but unfamiliar menu in restaurants CH Cai, A Ding, TS Legendre International Journal of Contemporary Hospitality Management 33 (10), 3093-3114, 2021 | 15 | 2021 |
| Freedom restriction and non-member customers’ response to loyalty programs A Ding, TS Legendre, JR Han, HS Chang International Journal of Hospitality Management 94, 102809, 2021 | 15 | 2021 |
| The effects of employer branding on value congruence and brand love Y Kim, TS Legendre Journal of Hospitality & Tourism Research 47 (6), 962-987, 2023 | 14 | 2023 |
Melissa BakerUniversity of Massachusetts AmherstVerified email at isenberg.umass.edu
