| Enhancing consumer engagement in an online brand community via user reputation signals: A multi-method analysis S Hanson, L Jiang, D Dahl Journal of the Academy of Marketing Science 47, 349-367, 2019 | 112 | 2019 |
| Friends with benefits: Social coupons as a strategy to enhance customers’ social empowerment S Hanson, H Yuan Journal of the Academy of Marketing Science 46, 768-787, 2018 | 46 | 2018 |
| Society or the environment? Understanding how consumers evaluate brand messages about corporate social responsibility activities S Hanson, L Jiang, J Ye, N Murthy Journal of Brand Management 26, 21-34, 2019 | 41 | 2019 |
| Feeling manipulated: How tip request sequence impacts customers and service providers? N Warren, S Hanson, H Yuan Journal of Service Research 24 (1), 66-83, 2021 | 26 | 2021 |
| Social media advertising: How online motivations and congruency influence perceptions of trust JR Carlson, S Hanson, J Pancras, WT Ross Jr, J Rousseau‐Anderson Journal of Consumer Behaviour 21 (2), 197-213, 2022 | 21 | 2022 |
| Buying unicorns: The impact of consumer-to-consumer branded buy/sell/trade communities on traditional retail buying behavior CA Soule, S Hanson Journal of the Association for Consumer Research 3 (3), 260-276, 2018 | 14 | 2018 |
| Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism S Hanson, M Kukar‐Kinney, H Yuan Psychology & Marketing 38 (11), 2102-2121, 2021 | 10 | 2021 |
| Who's got my back? Comparing consumers' reactions to peer‐provided and firm‐provided customer support L Jiang, M O'Hern, S Hanson Psychology & Marketing 37 (1), 99-113, 2020 | 10 | 2020 |
| Overview, framework, and research propositions of secondhand exchange in the platform economy CAA Soule, S Hanson Handbook of Research on the Platform Economy and the Evolution of E-Commerce …, 2022 | 7 | 2022 |
| The low status advantage: The effect of status structure on participation in an online community S Hanson, L Jiang Electronic Markets 26, 233-244, 2016 | 5 | 2016 |
| Tipping, disrupted: The multi-stakeholder digital tipped service journey NB Warren, S Hanson Journal of Service Research 26 (3), 389-404, 2023 | 3 | 2023 |
| Who’s in Control? How Default Tip Levels Influence Customer Response NB Warren, S Hanson, H Yuan Marketing Science Institute Working Paper Series 21 (126), 2021 | 3 | 2021 |
| Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange CAA Soule, S Hanson Journal of the Association for Consumer Research 6 (4), 447-461, 2021 | 2 | 2021 |
| Secondbrand Exchange: When Traditional Retail Brands Resell Used Products P Silverstein, C Armstrong Soule, S Hanson | | 2023 |
| Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange CA Armstrong Soule, S Hanson Journal of the Association for Consumer Research 6 (4), 447-461, 2021 | | 2021 |
| Feeling Watched: The Impact of Tip Visibility on Customer Engagement and Firms’ Financial Outcomes: An Abstract N Warren, S Hanson, H Yuan Academy of Marketing Science Annual Conference, 335-336, 2020 | | 2020 |
| Do as I Say (because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement: An Abstract J Chalmers, S Hanson, Z Wang, H Yuan Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
| One for Me, One for You: Exploring Consumers’ Motivations to Share Referral Coupons: An Abstract S Hanson, M Kukar-Kinney, H Yuan Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract L Jiang, M O’Hern, S Hanson Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| 13-G: New With Tags: Consumer and Brand Relationships in Consumer-To-Consumer Buy/Sell/Trade Groups on Social Media C Armstrong Soule, S Hanson ACR North American Advances, 2017 | | 2017 |
Hong YuanUniversity of OregonVerified email at uoregon.edu
