| The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework E De Haan, T Wiesel, K Pauwels International journal of research in marketing 33 (3), 491-507, 2016 | 234 | 2016 |
| Device Switching in Online Purchasing: Examining the Strategic Contingencies E de Haan, PK Kannan, PC Verhoef, T Wiesel Journal of Marketing 82 (5), 1-19, 2018 | 173 | 2018 |
| The predictive ability of different customer feedback metrics for retention E De Haan, PC Verhoef, T Wiesel International Journal of Research in Marketing 32 (2), 195-206, 2015 | 172 | 2015 |
| The role of mobile devices in the online customer journey E De Haan, PK Kannan, PC Verhoef, T Wiesel MSI Working Paper Series 15 (124), 1-55, 2015 | 55 | 2015 |
| Targeting online display ads: Choosing their frequency and spacing S Försch, E de Haan International Journal of Research in Marketing 35 (4), 661-672, 2018 | 35 | 2018 |
| Which advertising forms make a difference in online path to purchase? E De Haan, T Wiesel, K Pauwels MSI Working Paper Series 13 (104), 1-46, 2013 | 23 | 2013 |
| Winning your customers’ minds and hearts: disentangling the effects of lock-in and affective customer experience on retention L Gao, E de Haan, I Melero-Polo, FJ Sese Journal of the Academy of Marketing Science 51 (2), 334-371, 2023 | 21 | 2023 |
| The Incremental Value of Unstructured Data in Predicting Customer Churn E de Haan, E Menichelli MSI Working Paper Series 20 (105), 1-49, 2020 | 13 | 2020 |
| There is no single best measure of your customers T Wiesel, P Verhoef, E De Haan | 13 | 2012 |
| Customer Feedback Metrics for Marketing Accountability E de Haan, PC Verhoef, T Wiesel Review of Marketing Research 18, 49-74, 2021 | 8 | 2021 |
| Satisfaction Surveys or Online Sentiment: Which Best Predicts Firm Performance? E de Haan MSI Working Paper Series 20 (101), 1-46, 2020 | 4 | 2020 |
| Digital knowledge engineering for strategy development A Vomberg, E de Haan, NE Fabian, T Broekhuizen Journal of Business Research, 114632, 2024 | 1 | 2024 |
| Unstructured data research in business: Toward a structured approach E de Haan, M Padigar, S El Kihal, R Kübler, JE Wieringa Journal of Business Research 177, 114655, 2024 | 1 | 2024 |
| Gebruik van customer feedback metrics door dienstverleners E De Haan, P Verhoef, T Wiesel Maandblad Voor Accountancy en Bedrijfseconomie 88 (7/8), 274-281, 2014 | 1 | 2014 |
| Een modelmatige aanpak om het effect van online adverteren op conversie te achterhalen M Van der Heijden, E De Haan, T Hoving-Wesselius Jaarboek MarktOnderzoekAssociatie 2014, 25-37, 2014 | 1 | 2014 |
| The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness E de Haan Journal of Interactive Marketing 59 (1), 59-75, 2024 | | 2024 |
| The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets HM Huisman, E de Haan, M Mulder, JE Wieringa Energy Policy 184, 113890, 2024 | | 2024 |
| Monitoring Customer Experience in the Digital Age E de Haan MOA Topic of the Year 2022: Customer Experience Management in the Digital …, 2023 | | 2023 |
| Information is power: the combined effect of regulators’ and retailers’ actions to improve consumer welfare in residential energy markets H Huisman, E de Haan, M Mulder, J Wieringa The Future of Global Energy Systems, 17th IAEE European Conference …, 2022 | | 2022 |
| Attribution Modeling E De Haan Handbook of Market Research, 1-65, 2022 | | 2022 |
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
