| Stochastic control for smart grid users with flexible demand Y Liang, L He, X Cao, ZJ Shen IEEE Transactions on Smart Grid 4 (4), 2296-2308, 2013 | 64 | 2013 |
| Cooperative search advertising X Cao, TT Ke Marketing Science 38 (1), 44-67, 2019 | 47 | 2019 |
| Preference learning and demand forecast X Cao, J Zhang Marketing Science 40 (1), 62-79, 2021 | 32* | 2021 |
| The impact of the COVID-19 pandemic on the behavior of online gig workers X Cao, D Zhang, L Huang Manufacturing & Service Operations Management 24 (5), 2611-2628, 2022 | 11 | 2022 |
| The impact of forced intervention on AI adoption X Cao, D Zhang Available at SSRN 3640862, 2020 | 9 | 2020 |
| Group Search Strategy X Cao, Y Zhu SSRN, 2020 | 2 | 2020 |
| How do successful scholars get their best research ideas? An exploration C Cao, X Cao, M Cashman, M Kumar, A Timoshenko, J Yang, S Yu, ... Marketing Letters 30, 221-232, 2019 | 1 | 2019 |
| The Power of Commitment in Group Search X Cao, Y Zhu Marketing Science 43 (1), 213-228, 2024 | | 2024 |
| NFT Royalties and Art Market Efficiency X Cao, J Chen, TT Ke Available at SSRN 4609653, 2023 | | 2023 |
| Consumer inattention, uncertainty, and marketing strategy X Cao Massachusetts Institute of Technology, 2018 | | 2018 |
| Rational spamming X Cao Massachusetts Institute of Technology, 2016 | | 2016 |
