| Perceived travel risks regarding terrorism and disease: The case of Thailand BN Rittichainuwat, G Chakraborty Tourism management 30 (3), 410-418, 2009 | 774 | 2009 |
| Thailand’s international travel image: Mostly favorable BN Rittichainuwat, H Qu, TJ Brown Cornell hotel and restaurant administration quarterly 42 (2), 82-95, 2001 | 281 | 2001 |
| Responding to disaster: Thai and Scandinavian tourists' motivation to visit Phuket, Thailand N Rittichainuwat Journal of Travel Research 46 (4), 422-432, 2008 | 254 | 2008 |
| Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination B Rittichainuwat, S Rattanaphinanchai Tourism management 46, 136-147, 2015 | 245 | 2015 |
| Understanding motivations, inhibitors, and facilitators of association members in attending international conferences BN Rittichainuwat, JA Beck, J Lalopa Journal of Convention & Exhibition Management 3 (3), 45-62, 2001 | 230 | 2001 |
| Visitor attendance motivations at consumer travel exhibitions B Rittichainuwat, J Mair Tourism management 33 (5), 1236-1244, 2012 | 187 | 2012 |
| Tourists' and tourism suppliers' perceptions toward crisis management on tsunami BN Rittichainuwat Tourism Management 34, 112-121, 2013 | 177 | 2013 |
| Understanding the motivation of travelers on repeat visits to Thailand BN Rittichainuwat, H Qu, C Mongkhonvanit Journal of Vacation Marketing 14 (1), 5-21, 2008 | 157 | 2008 |
| A study of the impactof travel satisfaction on the likelihood of travelers to revisit Thailand BN Rittichainuwat, H Qu, C Mongknonvanit Journal of Travel & Tourism Marketing 12 (2-3), 19-43, 2002 | 132 | 2002 |
| Tsunami recovery: A case study of Thailand’s tourism BN Rittichainuwat Cornell Hotel and Restaurant Administration Quarterly 47 (4), 390-404, 2006 | 122 | 2006 |
| Ghosts: A travel barrier to tourism recovery B Rittichainuwat Annals of Tourism Research 38 (2), 437-459, 2011 | 117 | 2011 |
| Perceptions of importance and what safety is enough BN Rittichainuwat, G Chakraborty Journal of Business Research 65 (1), 42-50, 2012 | 109 | 2012 |
| The collective impacts of a bundle of travel determinants on repeat visitation BN Rittichainuwat, H Qu, JK Leong Journal of hospitality & tourism research 27 (2), 217-236, 2003 | 109 | 2003 |
| Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters B Rittichainuwat, R Nelson, F Rahmafitria Tourism Management 66, 221-232, 2018 | 91 | 2018 |
| Tourists’ perceived risks toward overt safety measures BN Rittichainuwat Journal of Hospitality & Tourism Research 37 (2), 199-216, 2013 | 75 | 2013 |
| Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination B Rittichainuwat Tourism Management Perspectives 35 (https://doi.org/10.1016/j.tmp.2020.10070), 2020 | 68 | 2020 |
| An exploratory study of attendee perceptions of green meetings B Rittichainuwat, J Mair Journal of Convention & Event Tourism 13 (3), 147-158, 2012 | 66 | 2012 |
| Authenticity in screen tourism: Significance of real and substituted screen locations B Rittichainuwat, E Laws, N Scott, S Rattanaphinanchai Journal of Hospitality & Tourism Research 42 (8), 1274-1294, 2018 | 47 | 2018 |
| Special interest tourism BN Rittichainuwat Cambridge Scholars Publishing, 2018 | 36 | 2018 |
| A study of the impact of travel inhibitors on the likelihood of travelers' revisiting Thailand BN Rittichainuwat, H Qu, C Mongkhonvanit Journal of Travel & Tourism Marketing 21 (1), 77-87, 2007 | 32 | 2007 |
