| Consumer gift systems M Giesler Journal of consumer research 33 (2), 283-290, 2006 | 531 | 2006 |
| Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict MK Luedicke, CJ Thompson, M Giesler Journal of Consumer Research 36 (6), 1016-1032, 2009 | 353 | 2009 |
| Conflict and compromise: drama in marketplace evolution M Giesler Journal of Consumer Research 34 (6), 739-753, 2007 | 338 | 2007 |
| How doppelgänger brand images influence the market creation process: Longitudinal insights from the rise of botox cosmetic M Giesler Journal of Marketing 76 (6), 55-68, 2012 | 283 | 2012 |
| Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity M Giesler, E Veresiu Journal of Consumer Research 41 (3), 840-857, 2014 | 266 | 2014 |
| The anthropology of file sharing: Consuming Napster as a gift M Giesler, M Pohlmann ACR North American Advances, 2003 | 210 | 2003 |
| Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia CJ Thompson, E Arnould, M Giesler Marketing Theory 13 (2), 149-174, 2013 | 132 | 2013 |
| Brand community under fire: The role of social environments for the HUMMER brand community MK Luedicke Advances in Consumer Research 33, 486-493, 2006 | 117 | 2006 |
| The social form of Napster: Cultivating the paradox of consumer emancipation M Giesler, M Pohlmann ACR North American Advances, 2003 | 115 | 2003 |
| Reframing the Embodied Consumer As Cyborg a Posthumanist Epistemology of Consumption M Giesler, A Venkatesh ACR North American Advances, 2005 | 72 | 2005 |
| Market system dynamics M Giesler, E Fischer Marketing Theory 17 (1), 3-8, 2017 | 52 | 2017 |
| A tutorial in consumer research: Process theorization in cultural consumer research M Giesler, CJ Thompson Journal of Consumer Research 43 (4), 497-508, 2016 | 46 | 2016 |
| Consumer culture theory: The ironies of history S Askegaard, L Scott Marketing Theory 13 (2), 139-147, 2013 | 46 | 2013 |
| Social systems in marketing M Giesler ACR European Advances, 2003 | 43 | 2003 |
| Brand communities and their social antagonists: insights from the Hummer case MK Luedicke, M Giesler Consumer tribes, 275-95, 2007 | 37 | 2007 |
| Contested consumption in everyday life MK Luedicke, M Giesler ACR North American Advances, 2008 | 25 | 2008 |
| A theory of marketing: Outline of a social systems perspective M Lüdicke Springer Science & Business Media, 2007 | 24 | 2007 |
| Cybernetic gift giving and social drama: A netnography of the Napster file-sharing community M Giesler Cybersounds: Essays on virtual music culture, 21-55, 2006 | 24 | 2006 |
| Consumer gift systems G Markus Journal of Consumer Research 33 (2), 283-90, 2006 | 15 | 2006 |
| Creating a consumable past: How memory making shapes marketization KH Brunk, M Giesler, BJ Hartmann Journal of Consumer Research 44 (6), 1325-1342, 2017 | 14 | 2017 |
Marius K. LuedickeCass Business School, City University LondonVerified email at city.ac.uk
