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Citations per year
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Cited by
All
Since 2019
Citations
34
34
h-index
4
4
i10-index
2
2
0
26
13
2021
2022
2023
2024
1
4
25
4
Public access
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2 articles
3 articles
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F. Javier Sese
Professor of Marketing, Universidad de Zaragoza
Verified email at unizar.es
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Ana Minguez
University of Zaragoza
Verified email at unizar.es -
Homepage
Relationship marketing
Nonprofit organizations
Donation behavior
Articles
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Year
Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits
A Minguez, FJ Sese
Journal of Business Research 148, 356-367
, 2022
11
2022
Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior
A Minguez, FJ Sese
Journal of Marketing Theory and Practice 29 (3), 375-386
, 2021
11
2021
Periodic versus aggregate donations: leveraging donation frequencies to cultivate the regular donor portfolio
A Minguez, FJ Sese
Journal of Service Research 26 (2), 283-299
, 2023
5
2023
How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency
FJ Minguez, A. & Sese
Journal of Service Theory and Practice
, 2022
4
2022
Social norms and recognition in social fundraising campaigns: The moderating role of self‐construal
A Minguez, FJ Sese
Journal of Philanthropy and Marketing 27 (1), e1706
, 2022
3
2022
Philanthropy scandals and regular donations: the role of email marketing communications
A Minguez, FJ Sese
Journal of Marketing Management 39 (15-16), 1592-1619
, 2023
2023
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