| Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin International Journal of Advertising 41 (1), 78-100, 2022 | 168 | 2022 |
| Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis JTL Anderson, LM Bouchacourt, KL Sussman, LF Bright, GB Wilcox Digital Health 8, 20552076221090041, 2022 | 25 | 2022 |
| Lead-generating social media strategies using the social media performance model: The B2B connection G Wilcox, K Sussman Journal of Digital & Social Media Marketing 2 (1), 70-78, 2014 | 13 | 2014 |
| Facebook, trust and privacy in an election year: Balancing politics and advertising LF Bright, KL Sussman, GB Wilcox Journal of Digital & Social Media Marketing 8 (4), 332-346, 2021 | 9 | 2021 |
| Digital consumer engagement: examining the impact of native advertising exposure in a social network KL Sussman, LF Bright, GB Wilcox Journal of Research in Interactive Marketing 17 (4), 544-561, 2022 | 6 | 2022 |
| COVID-19 topics and emotional frames in vaccine hesitation: A social media text and sentiment analysis KL Sussman, L Bouchacourt, LF Bright, GB Wilcox, M Mackert, ... Digital Health 9, 20552076231158308, 2023 | 4 | 2023 |
| Social media’s return on investment in an integrated marketing campaign: Media mix modelling GB Wilcox, K Sussman, A Chung Journal of Digital & Social Media Marketing 6 (2), 181-190, 2018 | 3 | 2018 |
| A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment LF Bright, KL Sussman, A Hendricks, L Archer, GB Wilcox Journal of Brand Strategy 11 (1), 65-79, 2022 | 2 | 2022 |
| More is (not always) better: a multi-year analysis of advertising effects on ad recall KL Sussman, LF Bright, GB Wilcox Journal of Marketing Development and Competitiveness 15 (4), 2021 | 2 | 2021 |
| Sequential social media advertising: An empirical evidence’ P Hotkar, R Garg SSRN Electronic Journal 1, 1-38, 2018 | 2 | 2018 |
| Web-based conversations regarding fathers before and during the COVID-19 pandemic: Qualitative content analysis L Bouchacourt, M Henson-Garcia, KL Sussman, D Mandell, G Wilcox, ... JMIR Pediatrics and Parenting 6, e40371, 2023 | 1 | 2023 |
| Strategic Social Media Marketing: An Empirical Analysis of Sequential Advertising P Hotkar, R Garg, K Sussman Available at SSRN 3287476, 2022 | 1 | 2022 |
| Reaching the tipping point: A critical analysis of the# deletefacebook movement LF Bright, KL Sussman, GB Wilcox Journal of Data Protection & Privacy 4 (4), 424-435, 2021 | 1 | 2021 |
| Detecting effects of misinformation through emotion and trace behavior K Sussman TPRC49: The 49th Research Conference on Communication, Information and …, 2021 | 1 | 2021 |
| How Does Fear Drive the News of the Day?: Examining Topic Salience During Trump's Transition of Power KL Sussman, J Looi, LF Bright, GB Wilcox The Darker Side of Social Media, 53-72, 2023 | | 2023 |
| CAN ADVERTISERS DRIVE SALES AND SPREAD JOY? EXAMINING THE BENEFITS OF JOY-FRAMES ON DIGITAL CONSUMER ENGAGEMENT K Sussman, L Bright, G Wilcox American Academy of Advertising. Conference. Proceedings (Online), 58-58, 2023 | | 2023 |
| Joy’s mediating effect on digital consumer engagement with advertising KL Sussman | | 2022 |
| MEASURING MEDIA EFFECTIVENESS BY PLATFORM, DEVICE & PLACEMENT: A COMPUTATIONAL APPROACH TO FACEBOOK ADVERTISING KL Sussman, LF Bright, GB Wilcox American Academy of Advertising. Conference. Proceedings (Online), 26-26, 2021 | | 2021 |
| EXPLORATION OF CONSUMERS'MOTIVES FOR FOLLOWING SOCIAL MEDIA INFLUENCERS ON INSTAGRAM AND THE ROLE OF MATERIALISM JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin American Academy of Advertising. Conference. Proceedings (Online), 104-104, 2021 | | 2021 |
| 63 Emotional Contagion as the New Propaganda? Examining Fear's Mediating Effect on Political Advertising Exposure in Social Media A Hendricks Salopek, KL Sussman, P Iyer Social Media Politics: Digital Discord in the 2020 Presidential Election, 63-87, 0 | | |
Laura F. Bright, Ph.D.Associate Director & Associate Professor, UT AustinVerified email at brightwoman.com
