| A comparison of the theory of planned behavior and the theory of reasoned action TJ Madden, PS Ellen, I Ajzen Personality and social psychology Bulletin 18 (1), 3-9, 1992 | 4202 | 1992 |
| Building corporate associations: Consumer attributions for corporate socially responsible programs PS Ellen, DJ Webb, LA Mohr Journal of the academy of Marketing Science 34 (2), 147-157, 2006 | 2357 | 2006 |
| The role of perceived consumer effectiveness in motivating environmentally conscious behaviors PS Ellen, JL Wiener, C Cobb-Walgren Journal of public policy & marketing 10 (2), 102-117, 1991 | 1443 | 1991 |
| Charitable programs and the retailer: do they mix? PS Ellen, LA Mohr, DJ Webb Journal of retailing 76 (3), 393-406, 2000 | 1358 | 2000 |
| The development and testing of a measure of skepticism toward environmental claims in marketers' communications LA Mohr, D Eroǧlu, PS Ellen Journal of consumer affairs 32 (1), 30-55, 1998 | 768 | 1998 |
| Resistance to technological innovations: an examination of the role of self-efficacy and performance satisfaction PS Ellen, WO Bearden, S Sharma Journal of the academy of marketing science 19, 297-307, 1991 | 615 | 1991 |
| Scents in the marketplace: Explaining a fraction of olfaction PF Bone, PS Ellen Journal of retailing 75 (2), 243-262, 1999 | 600 | 1999 |
| Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors PS Ellen Journal of Business Research 30 (1), 43-52, 1994 | 578 | 1994 |
| The generation and consequences of communication-evoked imagery PF Bone, PS Ellen Journal of Consumer Research 19 (1), 93-104, 1992 | 523 | 1992 |
| Developing typologies of consumer motives for use of technologically based banking services G Barczak, PS Ellen, BK Pilling Journal of business research 38 (2), 131-139, 1997 | 258 | 1997 |
| Does it matter if it smells? Olfactory stimuli as advertising executional cues PS Ellen, PF Bone Journal of Advertising 27 (4), 29-39, 1998 | 228 | 1998 |
| Measuring communication-evoked imagery processing. PS Ellen, PF Bone Advances in consumer research 18 (1), 1991 | 159 | 1991 |
| Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products A Poddar, J Foreman, SS Banerjee, PS Ellen Journal of Business Research 65 (10), 1500-1506, 2012 | 126 | 2012 |
| Procedural and distributive fairness: Determinants of overall price fairness JL Ferguson, PS Ellen, WO Bearden Journal of business ethics 121, 217-231, 2014 | 123 | 2014 |
| Consumers' rules of engagement in online information exchanges A Poddar, J Mosteller, PS Ellen Journal of Consumer Affairs 43 (3), 419-448, 2009 | 88 | 2009 |
| Suspicion and perceptions of price fairness in times of crisis JL Ferguson, PS Ellen, GH Piscopo Journal of Business Ethics 98, 331-349, 2011 | 82 | 2011 |
| Transparency in pricing and its effect on perceived price fairness J L. Ferguson, P Scholder Ellen Journal of Product & Brand Management 22 (5/6), 404-412, 2013 | 81 | 2013 |
| The Effect Of Imagery Processing and Imagery Control On Behavioral Intentions. P Fitzgerald Bone, P Scholder Ellen Advances in consumer research 17 (1), 1990 | 81 | 1990 |
| The COVID-19 pandemic at the intersection of marketing and public policy ML Scott, KD Martin, JL Wiener, PS Ellen, S Burton Journal of Public Policy & Marketing 39 (3), 257-265, 2020 | 70 | 2020 |
| Encouraging people to save for their future: Augmenting current efforts with positive visions of the future PS Ellen, JL Wiener, MP Fitzgerald Journal of Public Policy & Marketing 31 (1), 58-72, 2012 | 68 | 2012 |
Gloria BarczakProfessor Emeritus, Northeastern UniversityVerified email at neu.edu
