‪Pradeep Kumar Mohanty‬ - ‪Google Scholar‬

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Pradeep Kumar Mohanty

Pradeep Kumar Mohanty

Bennett University, Greater Noida, Uttar Pradesh, India

Verified email at bennett.edu.in

Customer Satisfaction & Loyalty Consumer behaviour towards green products Agri input marketing


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Perceived government initiatives: Scale development, validation and impact on consumers' pro-environmental behaviour PK Mohanty, A Patro, RM Harindranath, NS Kumar, DK Panda, R Dubey Energy Policy 158, 112534, 2021	23	2021
Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA PK Mohanty Journal of Brand Management doi:10.1057/s41262-017-0039-3, 2017	9	2017
Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context PK Mohanty, A Patro Journal of Agribusiness in Developing and Emerging Economies 12 (1), 56-74, 2022	6	2022

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