| Creating brand awareness through YouTube advertisement engagement AH Ahmad, I Idris, JX Wong, ISA Malik, R Masri, SS Alias Test Engineering & Management 83 (4), 7970-7976, 2020 | 22 | 2020 |
| Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia I Idris, S Suhana, A Ahmad, SKX Lim TEST Engineering & Management 82, 5528-5536, 2020 | 17 | 2020 |
| The Credibility of Celebrity Endorser: Its Impact Towards Consumer Purchase Intention On Instagram in Malaysia AH Ahmad, I Idris, SS Alias, C Tuong, H Amit PalArch's Journal of Archaeology of Egypt/Egyptology 17 (2020), 1327-1343, 2020 | 12 | 2020 |
| The impacts of social media advertisements on millennial's consumption I Idris, S Suhana, A Ahmad, CMK Wong TEST Engineering and Management 82, 5537-5544, 2020 | 8 | 2020 |
| Perception of muslim consumers towards halal branding in advertising I Idris, SS Alias, SKN Singh International Journal of Criminology and Sociology, 2020 | 1 | 2020 |
| “Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers HA Arman, I Izian, A Siti Suhana, CY Wen, Z Adibah, HMR Rafiatul Adlin, ... World Marketing Conference 2020, 2020 | | 2020 |
| Credibility Of Celebrity Endorser: Consumer Purchase Intention On Instagram In Malaysia AH Ahmad, I Idris, SS Alias, C Tuong, H Amit, MA Hasim | | |
| Can Green Advertising Influence Consumer’s Attitude and Purchase Intention? A Case of Malaysian Consumer. I Idris, SS Alias, AH Ahmad | | |
| The Impacts of Motives, Barriers and Behaviour on The Travel Package Attractiveness from Muslim Travelers Perspectives: A Review AH Ahmad, I Idris, C Mason, SS Alias, MF Shamsudin, R Masri, MA Hasim, ... | | |
