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Maszura Abdul Ghafar
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Year
Smarter real estate marketing using virtual reality to influence potential homebuyers' emotions and purchase intention
A Azmi, R Ibrahim, M Abdul Ghafar, A Rashidi
Smart and Sustainable Built Environment 11 (4), 870-890, 2022
442022
Embedding cultural knowledge in Building Information Modeling (BIM) for fabrication efficiency to reduce industrialized construction waste
MA Ghafar, R Ibrahim, Z Shari
Computing in Civil and Building Engineering (2014), 195-202, 2014
102014
Embedding work culture in building information modelling (BIM) for enhancing collaboration in global projects
MA Ghafar, R Ibrahim, Z Shari, FP Rahimian
International Journal of 3-D Information Modeling (IJ3DIM) 2 (2), 16-29, 2013
102013
Metaverse for real estate marketing: The impact of virtual reality on satisfaction, perceived enjoyment and purchase intention
A Azmi, R Ibrahim, MA Ghafar, A Rashidi
62023
The Malaysian AEC Professionals Work Culture Could Improve Organizational Team Productivity during Industrialized Project Delivery
MA Ghafar, R Ibrahim
Pertanika Social Science & Humanities 3 (26), 1-15, 2018
6*2018
ADAPTATION OF MALAYSIAN RETAIL DESIGN TOWARDS OMNI–CHANNEL AND CONTEXTUAL RETAIL CONCEPT
MNA Mahusni, MA Ghafar
Malaysian Journal of Sustainable Environment (MySE) 4 (1), 95, 2018
42018
Integration of BIM work culture for improving global project collaboration productivity
MA Ghafar, R Ibrahim, Z Shari, FP Rahimian
Contemporary Strategies and Approaches in 3-D Information Modeling, 136-157, 2018
42018
Improving empathic evaluations in virtual reality for marketing of housing projects
A Azmi, R Ibrahim, M Abd Ghafar, A Rashidi
54th International Conference of the Architectural Science Association …, 2020
32020
Emotion-Intelligent VR-Simulated Framework in Influencing Smart Home Purchase Intentions
A Azmi, R Ibrahim, A Rashidi, MA Ghafar
Proceeding of Future Smat Cities (FSC) 2nd Edition Xiamen University, Sepang …, 2019
22019
Optimizing Malaysian AEC’s organizational team rework productivity using minimal collaborative technology during industrialized project delivery
R Ibrahim, MA Ghafar
ALAM CIPTA, available at: https://frsb. upm. edu. my/upload/dokumen …, 2021
12021
From modelling to management of project delivery: review on clash management process with BIM in malaysia
M Fawaz, R Ibrahim, A Rashidi, MA Ghafar
Malaysian Construction Research Journal 35 (3), 57-70, 2021
12021
Supporting Organizational Professional Culture With Collaborative Technology During Design Phase In Industrialized Project Delivery In Malaysia
R Ibrahim, MA Ghafar
Springer- Advances in Science, Technology & Innovation (ASTI Book series) 1 …, 2021
12021
Towards Automating Clash Management Process in Design-Build Industrialized Projects
M Fawaz, R Ibrahim, MA Ghafar, A Rashidi
International Journal of Innovative Technology and Exploring Engineering 9 …, 2020
12020
Professional Collaborative Cultural Model for Malaysian Construction Industry
MA Ghafar
Philosophy. Universiti Putra Malaysia, 2016
12016
Quantifying AEC professionals' cross-work culture productivity: comparison between Malaysian and UK projects during industrialized building project
M Abdul Ghafar, R Ibrahim
Smart and Sustainable Built Environment, 2023
2023
Improving The Organizational Culture of Key Stakeholders Involved in Value Management Process to Achieve Optimum Value in Malaysian Construction
CM Chan, R Ibrahim, MA Ghafar
International Journal of Business and Technology Management 5 (1), 319-332, 2023
2023
THE RESIDENTIAL CONTEXTUAL FAÇADE TECHNIQUES IN IMPROVING INDOOR COMFORT FOR HOT ARID CLIMATE OF BASRA CITY: A REVIEW
ZA Alhambosh, MA Ghafar
Malaysian Journal of Sustainable Environment 9 (2), 299-321, 2022
2022
The residential contextual façade techniques in improving indoor comfort for hot arid climate of Basra City: a review/Ziadoon Ahmed M. Alhambosh and Maszura Abdul Ghafar
ZA M Alhambosh, M Abdul Ghafar
Malaysian Journal of Sustainable Environment (MySE) 9 (2), 299-321, 2022
2022
Editorial: Cognitii Ideation in Product Contextualization to Urban Architecture
MA Ghafar, R Ibrahim
COGnitii 2021, Volume 2 (Kajang). Serdang: Universiti Putra Malaysia, 3-6 …, 2021
2021
Editorial: Translating Cognitii into Architectural Formation
R Ibrahim, MA Ghafar
COGnitii 2021, Volume 1 (Shah Alam). Serdang: Universiti Putra Malaysia, 3-6 …, 2021
2021
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