DMO online platforms: Image and intention to visit S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez, D Buhalis Tourism management 65, 116-130, 2018 | 406 | 2018 |
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy S Quinton, A Canhoto, S Molinillo, R Pera, T Budhathoki Journal of Strategic Marketing 26 (5), 427-439, 2018 | 323 | 2018 |
Behind influencer marketing: key marketing decisions and their effects on followers’ responses FJ Martínez-López, R Anaya-Sánchez, M Fernández Giordano, ... Journal of Marketing Management 36 (7-8), 579-607, 2020 | 318 | 2020 |
A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands S Çifci, Y Ekinci, G Whyatt, A Japutra, S Molinillo, H Siala Journal of Business Research 69 (9), 3740-3747, 2016 | 316 | 2016 |
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites S Molinillo, R Anaya-Sánchez, F Liébana-Cabanillas Computers in Human Behavior 108, 105980, 2020 | 307 | 2020 |
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez, M Vallespín-Arán Computers & Education 123, 41-52, 2018 | 294 | 2018 |
A multi-analytical approach to peer-to-peer mobile payment acceptance prediction Z Kalinic, V Marinkovic, S Molinillo, F Liébana-Cabanillas Journal of Retailing and Consumer Services 49, 143-153, 2019 | 228 | 2019 |
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez, F Liébana-Cabanillas Journal of Retailing and Consumer Services 63, 102404, 2021 | 223 | 2021 |
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty S Molinillo, A Japutra, B Nguyen, CHS Chen Marketing Intelligence & Planning 35 (2), 166-179, 2017 | 221 | 2017 |
The determinants of satisfaction with e‐banking F Liébana‐Cabanillas, F Muñoz‐Leiva, F Rejón‐Guardia Industrial Management & Data Systems 113 (5), 750-767, 2013 | 216 | 2013 |
Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain S Molinillo, M Vidal-Branco, A Japutra Journal of Retailing and Consumer Services 52, 101926, 2020 | 208 | 2020 |
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs A Japutra, S Molinillo Journal of Business Research 99, 464-471, 2019 | 203 | 2019 |
To use or not to use, that is the question: Analysis of the determining factors for using NFC mobile payment systems in public transportation F Liébana-Cabanillas, S Molinillo, M Ruiz-Montañez Technological Forecasting and Social Change 139, 266-276, 2019 | 181 | 2019 |
Consumer engagement in an online brand community FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ... Electronic Commerce Research and Applications 23, 24-37, 2017 | 177 | 2017 |
Organizational adoption of digital information and technology: a theoretical review S Molinillo, A Japutra The Bottom Line 30 (01), 33-46, 2017 | 171 | 2017 |
Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India F Liébana-Cabanillas, A Japutra, S Molinillo, N Singh, N Sinha Telecommunications Policy 44 (9), 102009, 2020 | 157 | 2020 |
Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination J Jiménez-Barreto, N Rubio, S Campo, S Molinillo Tourism Management 79, 104101, 2020 | 147 | 2020 |
The impact of affective and cognitive app experiences on loyalty towards retailers S Molinillo, A Navarro-García, R Anaya-Sánchez, A Japutra Journal of Retailing and Consumer Services 54, 101948, 2020 | 139 | 2020 |
Smart city communication via social media: Analysing residents' and visitors' engagement S Molinillo, R Anaya-Sánchez, AM Morrison, JA Coca-Stefaniak Cities 94, 247-255, 2019 | 138 | 2019 |
Influencer marketing: brand control, commercial orientation and post credibility FJ Martínez-López, R Anaya-Sánchez, I Esteban-Millat, H Torrez-Meruvia, ... Journal of marketing management 36 (17-18), 1805-1831, 2020 | 136 | 2020 |