| Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence M Kashif, PMP Fernando, SI Wijenayake International Journal of Sports Marketing and Sponsorship 20 (1), 81-108, 2019 | 20 | 2019 |
| Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility M Kashif, PMP Fernando, S Samad, R Thurasamy Asia Pacific Journal of Marketing and Logistics 30 (4), 988-1012, 2018 | 20 | 2018 |
| Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility M Kashif, PMP Fernando, S Samad, R Thurasamy Asia Pacific Journal of Marketing and Logistics 30 (4), 988-1012, 2018 | 20 | 2018 |
| Study of Green Banking Practices in the Sri Lankan Context: A Critical Review PMP Fernando, KSD Fernando Selected Papers from the Asia- Pacific Conference on Economics & Finance …, 2017 | 16 | 2017 |
| Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context M Kashif, PMP Fernando, U Altaf, J Walsh Management Research Review 41 (3), 359-378, 2018 | 14 | 2018 |
| STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION. PMP Fernando, H Hennayake Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | 8 | 2017 |
| Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategies KSD Fernando, PMP Fernando Logistics Conference Trincomalee - 2016 Journal 1 (2016), 125-148, 2016 | 3 | 2016 |
| The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka ARN Silva, PMP Fernando International Conference on Branding and Advertising - 2015, http://tiikm …, 2015 | 3 | 2015 |
| Factors Affecting on Pharmaceutical Products Brand Promotions: A Study on Professional Endorsement Perspective K Sriwignarajaa, PMP Fernando Faculty of Commerce and Management Studies, University of Kelaniya, 2015 | 2 | 2015 |
| Influence of Social Media on Purchasing Behavior–With Special Reference to Facebook Users PMP Fernando, S Jayawickramarathne International Conference on Business and Information, 2011 | 2 | 2011 |
| The Impact of Brand Equity on Customer Brand Preference & Purchase Intention: With Special Reference to Automobile Industry in Sri Lanka ARN Silva, PMP Fernando International Conference of Business & Information, University of Kelaniya, 2020 | 1 | 2020 |
| The Factors Affecting the Purchase Intention of Motorcycle Market with Special Reference to Colombo and Gampaha Districts. DNM Weerasinghe, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | 1 | 2017 |
| Multi-Actor Value Co-Creation in Community-Based Tourism M Fernando, C Leckie, R Jopp, HK Daronkola, LW Johnson CAUTHE 2022 Conference Online: Shaping the Next Normal in Tourism …, 2022 | | 2022 |
| The Factors Affecting Consumer Purchase Intention of Organic Food in Sri Lanka. ASS Silva, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Study on Perceived Service Quality & Customer Satisfaction in Public Sector and Private Sector Banks in Sri Lanka PV Kalansuriya, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka Y Dissanayake, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| A Study of the Relationship between Rewards and Employee Motivation (With Special Reference to Sri Lanka Insurance Corporation). N Nishshanka, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| A Study on Assessing the Factors and Extent of Brand Loyalty in Sri Lankan Decorative Paint Industry TH Liyanage, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Factors Affecting to Brand Loyalty in Fast Food Industry With Special Reference to Colombo District TMD Fernando, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Impact of E Service Quality on Customer Satisfaction with Special Reference to Banking Sector in Sri Lanka A Deshani, PMP Fernando Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
