| The relationship between ownership and possession: Observations from the context of digital virtual goods R Watkins, J Denegri-Knott, M Molesworth Journal of Marketing Management, 2016 | 150 | 2016 |
| YouTube Beauty Gurus and the Emotional Labour of Tribal Entrepreneurship R Mardon, M Molesworth, G Grigore Journal of Business Research, 2018 | 98 | 2018 |
| Attachment to Digital Virtual Possessions in Videogames R Watkins, M Molesworth Research in Consumer Behavior 14, 153-170, 2012 | 90 | 2012 |
| Transforming digital virtual goods into meaningful possessions J Denegri-Knott, R Watkins, J Wood Digital virtual consumption 23, 76-91, 2012 | 90 | 2012 |
| Materialising Digital Collecting: An Extended View of Digital Materiality R Mardon, R Belk Marketing Theory, 2018 | 87 | 2018 |
| Digital Collections and Digital Collecting Practices RD Watkins, A Sellen, SE Lindley | 74 | 2015 |
| Social media influencers and transgressive celebrity endorsement in consumption community contexts H Cocker, R Mardon, KL Daunt European Journal of Marketing, 2021 | 53 | 2021 |
| Possession work on hosted digital consumption objects as consumer ensnarement M Molesworth, R Watkins, J Denegri-Knott Journal of the Association for Consumer Research 2, 2016 | 49 | 2016 |
| New corporate responsibilities in the digital economy G Grigore, M Molesworth, R Watkins Corporate social responsibility in the post-financial crisis era: CSR …, 2017 | 43 | 2017 |
| Adult videogame consumption as individualised, episodic progress M Molesworth, RD Watkins Journal of Consumer Culture, 1469540514528195, 2016 | 43 | 2016 |
| What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro … J Denegri-Knott, R Jenkins, S Lindley Journal of Marketing Management 36 (9-10), 942-971, 2020 | 24 | 2020 |
| Communicating Corporate Social Responsibility in the Digital Era A Lindgreen, J Vanhamme, F Maon, R Mardon | 20 | 2018 |
| “Kind of Mine, Kind of Not”: Digital possessions and affordance misalignment R Mardon, J Denegri-Knott, M Molesworth Journal of Consumer Research, 2023 | 17 | 2023 |
| Conceptualising the ontology of digital consumption objects R Watkins ACR North American Advances, 2015 | 16 | 2015 |
| How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective R Mardon, H Cocker, K Daunt Journal of Consumer Research, 2023 | 11 | 2023 |
| When Parasocial Relationships Turn Sour: Social Media Influencers, Eroded and Exploitative Intimacies and Anti-Fan Communities R Mardon, H Cocker, K Daunt Journal of Marketing Management, 2023 | 10 | 2023 |
| Digital possessions: theorising relations between consumers and digital consumption objects R Watkins University of Southampton, 2015 | 5 | 2015 |
| Theorizing Digital Consumption Objects RD Watkins, R Kedzior, R Belk, J Denegri-Knott, R Jenkins, M Molesworth Advances in Consumer Research 43, 2015 | 1 | 2015 |
| Written Evidence Submitted to the UK Parliament's Digital, Culture, Media and Sport Committee's Inquiry into Influencer Culture: INF0005 Influencer Culture R Mardon, K Daunt, H Cocker | | 2022 |
Mike MolesworthUniversity of BirminghamVerified email at bham.ac.uk
