| Consumers and their brands: Developing relationship theory in consumer research S Fournier Journal of consumer research 24 (4), 343-373, 1998 | 9198 | 1998 |
| When good brands do bad J Aaker, S Fournier, SA Brasel Journal of Consumer research 31 (1), 1-16, 2004 | 1922 | 2004 |
| When good brands do bad J Aaker, S Fournier, SA Brasel Journal of Consumer research 31 (1), 1-16, 2004 | 1922 | 2004 |
| Paradoxes of technology: Consumer cognizance, emotions, and coping strategies DG Mick, S Fournier Journal of Consumer research 25 (2), 123-143, 1998 | 1425 | 1998 |
| Rediscovering satisfaction S Fournier, DG Mick Journal of marketing 63 (4), 5-23, 1999 | 1378 | 1999 |
| The premature death of relationship marketing S Fournier, S Dobscha, DG Mick Harvard business review 76 (1), 42-51, 1998 | 1194 | 1998 |
| Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships S Fournier, JL Yao International Journal of research in Marketing 14 (5), 451-472, 1997 | 1012 | 1997 |
| Secrets of customer relationship management: It's all about how you make them feel JG Barnes McGraw-Hill Companies, 2001 | 878 | 2001 |
| The uninvited brand S Fournier, J Avery Business horizons 54 (3), 193-207, 2011 | 866 | 2011 |
| Getting brand communities right S Fournier, L Lee Harvard business review 87 (4), 105-111, 2009 | 690 | 2009 |
| Getting brand communities right S Fournier, L Lee Harvard business review 87 (4), 105-111, 2009 | 690 | 2009 |
| Brands matter: An empirical demonstration of the creation of shareholder value through branding TJ Madden, F Fehle, S Fournier Journal of the Academy of Marketing Science 34 (2), 224-235, 2006 | 570 | 2006 |
| A consumer-brand relationship framework for strategic brand management. SM Fournier | 559 | 1996 |
| A brand as a character, a partner and a person: Three perspectives on the question of brand personality J Aaker, S Fournier ACR North American Advances, 1995 | 551 | 1995 |
| Some theoretical and popular notions concerning materialism M Richins, S Fournier Journal of Social Behavior and Personality 6 (6), 403-414, 1991 | 423 | 1991 |
| Brands and their meaning makers CT Allen, S Fournier, F Miller Handbook of consumer psychology, 781-822, 2008 | 227 | 2008 |
| Brands as relationship partners: Warmth, competence, and in-between S Fournier, C Alvarez Journal of Consumer Psychology 22 (2), 177-185, 2012 | 224 | 2012 |
| Lessons learned about consumers’ relationships with their brands S Fournier Handbook of brand relationships, 27-45, 2014 | 216 | 2014 |
| Meaning-based framework for the study of consumer-object relations S Fournier ACR North American Advances, 1991 | 189 | 1991 |
| Consumer resistance: societal motivations, consumer manifestations, and implications in the marketing domain S Fournier ADVANCES IN CONSUMER RESEARCH, VOL. XXV 25, 88-90, 1998 | 183 | 1998 |
David Glen MickUniversity of VirginiaVerified email at virginia.edu
