| Building service brands via social identity: Lessons from the sports marketplace R Underwood, E Bond, R Baer Journal of Marketing Theory and Practice 9 (1), 1-13, 2001 | 791 | 2001 |
| Patient satisfaction and patient-centered care: necessary but not equal JM Kupfer, EU Bond Jama 308 (2), 139-140, 2012 | 239 | 2012 |
| Barriers to matching new technologies and market opportunities in established firms EU Bond III, MB Houston Journal of product innovation management 20 (2), 120-135, 2003 | 211 | 2003 |
| The internal market/external market framework and service quality: Toward theory in services marketing SW Brown, EU Bond III Journal of marketing Management 11 (1-3), 25-39, 1995 | 156 | 1995 |
| Dual‐perspective SWOT: a synthesis of marketing intelligence and planning MM Novicevic, M Harvey, CW Autry, EU Bond III Marketing Intelligence & Planning 22 (1), 84-94, 2004 | 133 | 2004 |
| Reputational effectiveness in cross‐functional working relationships EU Bond III, BA Walker, MD Hutt, PH Reingen Journal of Product Innovation Management 21 (1), 44-60, 2004 | 104 | 2004 |
| Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification EU Bond III, MB Houston, YE Tang Industrial Marketing Management 37 (6), 641-652, 2008 | 92 | 2008 |
| The future of B2B customer solutions in a post-COVID-19 economy: Managerial issues and an agenda for academic inquiry EU Bond III, A de Jong, A Eggert, MB Houston, M Kleinaltenkamp, ... Journal of Service Research 23 (4), 401-408, 2020 | 73 | 2020 |
| Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value LG Weinzimmer, EU Bond III, MB Houston, PC Nystrom Journal of Strategic Marketing 11 (2), 133-159, 2003 | 55 | 2003 |
| Customer satisfaction and the marketing‐quality interface EU Bond III, RL Fink Journal of Business & Industrial Marketing 18 (3), 204-218, 2003 | 47 | 2003 |
| Meeting the customer satisfaction challenge EU Bond III, RL Fink Industrial Management 43 (4), 26-26, 2001 | 22 | 2001 |
| Domain‐relevant commitment and individual technical innovation performance LA Bettencourt, EU Bond III, MS Cole, MB Houston Journal of Product Innovation Management 34 (2), 159-180, 2017 | 20 | 2017 |
| Events of 9/11/2001: Crisis and consumer dissatisfaction response styles H Rottier, DJ Hill, J Carlson, M Griffin, E Bond, C Autry, M Bobbitt Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003 | 19 | 2003 |
| Modes of effective managerial decision making: Assessment of a typology B Goitein, EU Bond How professionals make decisions, 123-134, 2005 | 10 | 2005 |
| Cross-functional relationships of marketing managers: linking relational competence to reputational effectiveness EU Bond III Arizona State University, 1997 | 7 | 1997 |
| Antecedents of member commitment to the local church EU Bond III Journal of Ministry Marketing & Management 7 (2), 35-49, 2002 | 6 | 2002 |
| The effect of channel innovation knowledge management on competitive advantage: a dual-path model S Im, SK Kim, EU Bond III Journal of Marketing Theory and Practice 28 (2), 196-212, 2020 | 4 | 2020 |
| Self-categorization and shared beliefs: Understanding how marketing managers make sense of events EU Bond III American Marketing Association. Conference Proceedings 11, 154, 2000 | 2 | 2000 |
| The Role of Modularity in Providing Corporation-To-Corporation Solutions: A Knowledge-Based View EU Bond, MB Houston The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | | 2015 |
| MARKETING PRACTICES OF THE MANLEY POPCORN COMPANY: A COMPANY AHEAD OF ITS TIME, OR AN EXAMPLE OF TIMELESS MARKETING E Bond, RL Fink, R Iyer RESEARCH YEARBOOK, 712, 2010 | | 2010 |
Mark B HoustonProfessor of Marketing, Texas Christian UniversityVerified email at tcu.edu
