| Attack and defend: the role of targeting in a distribution channel J Zhang, Z Liu, W Zhong Marketing Letters 27, 375-386, 2016 | 19 | 2016 |
| Mining potentially more interesting association rules with fuzzy interest measure WM Ma, K Wang, ZP Liu Soft Computing 15, 1173-1182, 2011 | 14 | 2011 |
| Flirting with the enemy: online competitor referral and entry-deterrence J Zhang, Z Liu, RS Rao Quantitative Marketing and Economics 16, 209-249, 2018 | 11 | 2018 |
| Modeling the impact of partial information sharing in a three-echelon supply chain Z Liu, Q Zhao, S Wang, J Shi Asia-Pacific Journal of Operational Research 30 (05), 1350020, 2013 | 11 | 2013 |
| Dynamics and peer effects of brand revenue in college sports Z Liu, JA Duan, V Mahajan International Journal of Research in Marketing 37 (4), 756-771, 2020 | 9 | 2020 |
| Marketing spillovers of location-based mobile services Z Liu, JA Duan, F Ter Hofstede Available at SSRN 2578335, 2014 | 4 | 2014 |
| Flying with a net, and without: Preventative devices and self-control RS Rao, J Irwin, Z Liu International Journal of Research in Marketing 37 (3), 521-543, 2020 | 2 | 2020 |
| Push and pull: targeting and couponing in mobile marketing Z Liu | 2 | 2017 |
| Two revised algorithms based on apriori for mining association rules W Ma, Z Liu 2008 International Conference on Machine Learning and Cybernetics 1, 350-355, 2008 | 2 | 2008 |
