| Research Note—Should Consumers Use the Halo to Form Product Evaluations? P Boatwright, A Kalra, W Zhang Management Science 54 (1), 217-223, 2008 | 105 | 2008 |
| Ten-eleven translocation 2 interacts with forkhead box O3 and regulates adult neurogenesis X Li, B Yao, L Chen, Y Kang, Y Li, Y Cheng, L Li, L Lin, Z Wang, M Wang, ... Nature communications 8 (1), 15903, 2017 | 97 | 2017 |
| Understanding responses to contradictory information about products A Kalra, S Li, W Zhang Marketing Science 30 (6), 1098-1114, 2011 | 25 | 2011 |
| A joint examination of quality choice and satisfaction: The impact of circumstantial variables W Zhang, A Kalra Journal of Marketing Research 51 (4), 448-462, 2014 | 16 | 2014 |
| Developing benchmarks to capture relative performance for sales force incentives decisions: Lessons from B2B insurance industry R Agnihotri, W Zhang Industrial Marketing Management 92, 55-71, 2021 | 8 | 2021 |
| The zero bias in target retirement fund choice A Kalra, X Liu, W Zhang Journal of Consumer Research 47 (4), 500-522, 2020 | 6 | 2020 |
| Are Agricultural Professionals’ Farmland Value and Crop Price Forecasts Consistent? W Zhang, W Zhang, C Hart Journal of ASFMRA, 1-16, 2018 | 2 | 2018 |
| Artificial intelligence for business and marketing: a customer-centric approach W Zhang, R Agnihotri Journal of Marketing Theory and Practice, 1-5, 2024 | | 2024 |
