| Social media adoption: The role of media needs and innovation characteristics IA Zolkepli, Y Kamarulzaman Computers in human behavior 43, 189-209, 2015 | 472 | 2015 |
| Adoption of travel e‐shopping in the UK Y Kamarulzaman International Journal of Retail & Distribution Management 35 (9), 703-719, 2007 | 218 | 2007 |
| Adoption of tax e-filing: A conceptual paper AAC Azmi, Y Kamarulzaman African journal of business management 4 (5), 599, 2010 | 184 | 2010 |
| Marketing Islamic banking products: Malaysian perspective Y Kamarulzaman, A Madun Business Strategy Series 14 (2/3), 60-66, 2013 | 113 | 2013 |
| Perceived risk and the adoption of tax e-filing AAC Azmi, Y Kamarulzaman, NHA Hamid World Applied Sciences Journal 20 (4), 532-539, 2012 | 83 | 2012 |
| Building business networking: A proposed framework for Malaysian SMEs AG Farinda, Y Kamarulzaman Zia World Press, Australia, Australia, 2009 | 77 | 2009 |
| Designing and validating a model for measuring sustainability of overall innovation capability of small and medium-sized enterprises MN Ab Rahman, M Doroodian, Y Kamarulzaman, N Muhamad Sustainability 7 (1), 537-562, 2015 | 71 | 2015 |
| The influence of relationship quality and switching costs on customer loyalty in the Malaysian hotel industry M Abdul-Rahman, Y Kamarulzaman Procedia-Social and Behavioral Sciences 62, 1023-1027, 2012 | 71 | 2012 |
| Religion, markets, and digital media: Seeking halal food in the US Y Kamarulzaman, A Veeck, AG Mumuni, M Luqmani, ZA Quraeshi Journal of Macromarketing 36 (4), 400-411, 2016 | 63 | 2016 |
| Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector MM Sarker, AA Mohd-Any, Y Kamarulzaman Journal of Hospitality and Tourism Management 38, 39-48, 2019 | 57 | 2019 |
| Understanding social media adoption: the role of perceived media needs and technology characteristics IA Zolkepli, Y Kamarulzaman World Journal of Social Sciences 1 (1), 188-199, 2011 | 55 | 2011 |
| Validating a consumer-based service brand equity (CBSBE) model in the airline industry M Sarker, AA Mohd-Any, Y Kamarulzaman Journal of Retailing and Consumer Services 59, 102354, 2021 | 52 | 2021 |
| Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets AG Mumuni, A Veeck, M Luqmani, ZA Quraeshi, Y Kamarulzaman International Journal of Consumer Studies 42 (6), 586-598, 2018 | 47 | 2018 |
| Designing and Validating a Model for Measuring Innovation Capacity Construct. M Doroodian, MN Ab Rahman, Y Kamarulzaman, N Muhamad Advances in Decision Sciences, 2014 | 46 | 2014 |
| Determinants of innovation culture amongst higher education students. SHM Roffeei, FD Yusop, Y Kamarulzaman Turkish Online Journal of Educational Technology-TOJET 17 (1), 37-50, 2018 | 43 | 2018 |
| Innovation culture in higher learning institutions: A proposed framework SHM Roffeei, Y Kamarulzaman, FD Yusop Procedia-Social and Behavioral Sciences 219, 401-408, 2016 | 43 | 2016 |
| Tax e-filing adoption in Malaysia: a conceptual model Y Kamarulzaman, AAC Azmi Journal of E-Government Studies and Best Practices 2010, 1-6, 2010 | 40 | 2010 |
| Business and entrepreneur characteristics influence on business performance of professional small medium enterprises S Ainin, Y Kamarulzaman, AG Farinda, AC Azmi European Conference on Innovation and Entrepreneurship 31, 2010 | 29 | 2010 |
| Uncovering psychological gratifications affecting social media utilization: A multiblock hierarchical analysis IA Zolkepli, Y Kamarulzaman, PJ Kitchen Journal of Marketing Theory and Practice 26 (4), 412-430, 2018 | 28 | 2018 |
| A focus group study of consumer motivations for e-shopping: UK versus Malaysia Y Kamarulzaman African Journal of Business Management 5 (16), 6778, 2011 | 24 | 2011 |
Izzal Asnira Zolkepli (PhD)Associate Professor in Digital & Strategic Communication Universiti SainsEmail yang diverifikasi di usm.my
