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MARIA ANGELES INIESTA BONILLO
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Cited by
Year
The concept of perceived value: a systematic review of the research
R Sánchez-Fernández, MÁ Iniesta-Bonillo
Marketing theory 7 (4), 427-451, 2007
19982007
The conceptualisation and measurement of consumer value in services
R Sánchez-Fernández, MÁ Iniesta-Bonillo, MB Holbrook
International journal of market research 51 (1), 1-17, 2009
5532009
Consumer perception of value: literature review and a new conceptual framework
R Sánchez-Fernández, MÁ Iniesta-Bonillo
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2006
3472006
Sustainability, value, and satisfaction: Model testing and cross-validation in tourist destinations
MA Iniesta-Bonillo, R Sánchez-Fernández, D Jiménez-Castillo
Journal of Business Research 69 (11), 5002-5007, 2016
1912016
Efficiency and quality as economic dimensions of perceived value: Conceptualization, measurement, and effect on satisfaction
R Sánchez-Fernández, MÁ Iniesta-Bonillo
Journal of Retailing and Consumer Services 16 (6), 425-433, 2009
1872009
Sustainable entrepreneurial orientation: A business strategic approach for sustainable development
A Criado-Gomis, A Cervera-Taulet, MA Iniesta-Bonillo
Sustainability 9 (9), 1667, 2017
1012017
Sustainable entrepreneurial orientation within an intrapreneurial context: effects on business performance
A Criado-Gomis, MÁ Iniesta-Bonillo, A Cervera-Taulet
International Entrepreneurship and Management Journal 14, 295-308, 2018
792018
Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003)
A Cervera, W Schlesinger, MA Iniesta Bonillo, R Sánchez
Revista Española de Investigación de Marketing ESIC 16 (2), 7-29, 2012
752012
Investigating factors that influence on ICT usage in higher education: a descriptive analysis
MA Iniesta-Bonillo, R Sánchez-Fernández, W Schlesinger
International Review on Public and Nonprofit Marketing 10, 163-174, 2013
742013
Retail-consumer commitment and market segmentation
MA Iniesta.Bonillo, M Sánchez
The International Review of Retail, Distribution and Consumer Research 12 (3 …, 2002
682002
Key Elements in Building Relationships in the Higher Education Services Context
W Schlesinger, A Cervera-Taulet, MA Iniesta-Bonillo
Journal of Promotion Management 21, 475-491, 2015
662015
Exploring the concept of perceived sustainability at tourist destinations: A market segmentation approach
R Sánchez-Fernández, MÁ Iniesta-Bonillo, A Cervera-Taulet
Journal of Travel & Tourism Marketing 36 (2), 176-190, 2019
572019
The structure of commitment in consumer‐retailer relationships: Conceptualization and measurement
M Sanchez, MA Iniesta-Bonillo
International Journal of Service Industry Management 15 (3), 230-249, 2004
562004
Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia
M Walesska Schlesinger, A Cervera Taulet, MÁ Iniesta-Bonillo, ...
Innovar 24 (53), 113-125, 2014
492014
Segmenting university graduates on the basis of perceived value, image and identification
D Jiménez-Castillo, R Sánchez-Fernández, MÁ Iniesta-Bonillo
International Review on Public and Nonprofit Marketing 10, 235-252, 2013
412013
La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración
R Sánchez Fernández, G Swinnen, MA Iniesta-Bonillo
Cuadernos de Economía y Dirección de la Empresa 16 (2), 83-94, 2013
412013
Analysis of the Value Creation in Higher Institutions: A Relational Perspective
R SÁNCHEZ-FERNÁNDEZ, MÁ INIESTA-BONILLO, ...
Theoretical and Applied Economics 17 (10), 25-36, 2010
372010
Customer functional value creation through a sustainable entrepreneurial orientation approach
A Criado-Gomis, MA Iniesta-Bonillo, A Cervera-Taulet, D Ribeiro-Soriano
Economic research-Ekonomska istraživanja 33 (1), 2360-2377, 2020
342020
La estética y la diversión como factores generadores de valor en la experiencia de consumo en servicios
R Sánchez Fernández, MA Iniesta Bonillo
Innovar 19 (34), 7-24, 2009
322009
Consumers felt commitment towards retailers: Index development and validation
M Sanchez-Perez, MA Iniesta-Bonillo
Journal of Business and Psychology 19, 141-159, 2004
322004
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