| Upravljanje zadovoljstvom klijenata T Vranešević | 243 | 2000 |
| Povezanost upravljanja odnosima s klijentima i tržišne vrijednosti marke M Mandić Market/Tržište 19 (1), 85-98, 2007 | 40 | 2007 |
| Istraživanje činitelja zadovoljstva studenata T Vranešević, M Mandić, S Horvat Poslovna izvrsnost 1 (1), 83-92, 2007 | 32 | 2007 |
| Osnove marketinga T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ... | 18 | 2021 |
| Important elements in customer relationship management M Mandic International Journal of Management Cases 13 (3), 347-351, 2011 | 15 | 2011 |
| Brand extension strategy T VRANEEVI, M MANDI, I PANDA International Journal of Management Cases 9 (3-4), 283-296, 2007 | 5 | 2007 |
| Small retailers' competition against large store chains in Croatia T Vranesevic, MT Lisanin, M Mandic, C Vignali International Journal of Entrepreneurship and Small Business 3 (3-4), 447-458, 2006 | 5 | 2006 |
| Pretestiranje anketnog upitnika za potrebe testiranja modela percepcije pravednosti i lojalnosti klijenata poduzeća koja primjenjuju strategiju upravljanja odnosima s klijentima M Renić, M Mandić Zbornik Ekonomskog fakulteta u Zagrebu 16 (1), 1-19, 2018 | 4 | 2018 |
| Marketing i baze podataka S Barbir, N Bosilj, D Dobrinić, S Gerić, I Gregurec, Ž Hutinski, V Kirinić, ... | 4 | 2011 |
| Segmentacija tržišta, predviđanja, pozicioniranje T Vranešević, M Mandić | 4 | 2004 |
| Istraživanje važnosti obilježja visokotehnološkog proizvoda za pripadnike generacije Y primjenom Kano modela D Hrvatin, M Mandić International Journal of Multidisciplinarity in business and science 4 (6), 19, 2018 | 3 | 2018 |
| Upravljanje odnosima s klijentima kao temeljna odrednica upravljanja marketingom M Mandić Ekonomski fakultet, Zagreb, 2011 | 3 | 2011 |
| Marka kao element opstanka na tržištu T Vranešević, M Mandić Market-Tržište 17 (1-2), 77-88, 2005 | 3 | 2005 |
| Istraživanje razloga za praćenjem sportaša na društvenim mrežama M Mandić, I Gregurec, V Jurić CroDiM: International Journal of Marketing Science 6 (1), 133-144, 2023 | 2 | 2023 |
| The application of online focus groups in market research M Mandić, K Crnković, T Vranešević DIEM: Dubrovnik International Economic Meeting 1 (1), 0-0, 2013 | 2 | 2013 |
| SUCCESSFUL CUSTOMER RELATIONSHIP MANAGAMENT IMPLEMENTATION M Mandic, T Vranesevic An Enterprise Odyssey. International Conference Proceedings, 1206, 2012 | 2 | 2012 |
| Connection between customer relationship management and brand equity M Mandić Market-Tržište 19 (1), 85-98, 2007 | 2 | 2007 |
| Hodanje za poeziju M Mandić Književna zajednica Novog Sada, 1988 | 2 | 1988 |
| RESEARCH ON THE USE OF SOCIAL NETWORKS IN BUILDING RELATIONSHIP MARKETING IN SPORTS M Mandić, I Gregurec, M Škorić Proceedings of FEB Zagreb International Odyssey Conference on Economics and …, 2023 | 1 | 2023 |
| DO TOP ATHLETES, AS SOCIAL MEDIA INFLUENCERS, REALLY INFLUENCE THE CUSTOMERS'DECISION MAKING? M Mandić, I Gregurec, I Kumanović Proceedings of FEB Zagreb International Odyssey Conference on Economics and …, 2022 | 1 | 2022 |
