| Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram AN Geurin-Eagleman, LM Burch Sport management review 19 (2), 133-145, 2016 | 480 | 2016 |
| # WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event M Blaszka, LM Burch, EL Frederick, G Clavio, P Walsh International Journal of Sport Communication 5 (4), 435-453, 2012 | 242 | 2012 |
| User-generated branding via social media: An examination of six running brands AN Geurin, LM Burch Sport Management Review 20 (3), 273-284, 2017 | 164 | 2017 |
| Choosing between the one-way or two-way street: An exploration of relationship promotion by professional athletes on Twitter E Frederick, CH Lim, G Clavio, PM Pedersen, LM Burch Communication & Sport 2 (1), 80-99, 2014 | 150 | 2014 |
| A shift in set: Examining the presence of agenda setting on Twitter during the 2012 London Olympics EL Frederick, LM Burch, M Blaszka Communication & Sport 3 (3), 312-333, 2015 | 90 | 2015 |
| Kissing in the carnage: An examination of framing on Twitter during the Vancouver riots LM Burch, EL Frederick, A Pegoraro Journal of Broadcasting & Electronic Media 59 (3), 399-415, 2015 | 90 | 2015 |
| Networked fandom: Applying systems theory to sport Twitter analysis G Clavio, LM Burch, EL Frederick International Journal of Sport Communication 5 (4), 522-538, 2012 | 75 | 2012 |
| A unified version of London 2012: New-media coverage of gender, nationality, and sport for Olympics consumers in six countries A Eagleman, LM Burch, R Vooris Journal of Sport Management 28 (4), 457-470, 2014 | 68 | 2014 |
| Characteristics of users of a mixed-martial-arts blog: A case study of demographics and usage trends EL Frederick, GE Clavio, LM Burch, MH Zimmerman International Journal of Sport Communication 5 (1), 109-125, 2012 | 60 | 2012 |
| I am not loving it: Examining the hijacking of# CheersToSochi A Pegoraro, LM Burch, E Frederick, C Vincent International Journal of Sport Management and Marketing 15 (3-4), 163-183, 2014 | 47 | 2014 |
| Fragments of us, fragments of them: Social media, nationality and US perceptions of the 2014 FIFA World Cup AC Billings, LM Burch, MH Zimmerman Mediated Football, 144-162, 2018 | 44 | 2018 |
| Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport Management Review, 19 (2), 133–145 AN Geurin-Eagleman, LM Burch | 43 | 2016 |
| Strategic use of Facebook to build brand awareness: a case study of two national sport organizations A Pegoraro, O Scott, LM Burch International Journal of Public Administration in the Digital Age (IJPADA) 4 …, 2017 | 40 | 2017 |
| New media coverage of gender in the 2010 Winter Olympics: An examination of online media content LM Burch, AN Eagleman, PM Pedersen International Journal of Sport Management 13 (2), 143-159, 2012 | 38 | 2012 |
| Echo or organic: framing the 2014 Sochi Games E Frederick, A Pegoraro, L Burch Online Information Review 40 (6), 798-813, 2016 | 34 | 2016 |
| Battle of the sexes: Gender analysis of professional athlete tweets LM Burch, G Clavio, AN Eagleman, LH Major, P Pedersen, EL Frederick, ... Global Sport Business Journal 2 (2), 43-62, 2014 | 31 | 2014 |
| Comparing American soccer dialogues: Social media commentary surrounding the 2014 US men’s and 2015 US women’s World Cup teams LM Burch, AC Billings, MH Zimmerman Sport in Society 21 (7), 1047-1062, 2018 | 29 | 2018 |
| To invest in the invisible: A case study of Manti Te’o's image repair strategies during the Katie Couric interview EL Frederick, LM Burch, J Sanderson, ME Hambrick Public Relations Review 40 (5), 780-788, 2014 | 27 | 2014 |
| Legends worthy of lament: An analysis of self-presentation and user framing on the Legends Football League's Facebook page EL Frederick Jr, A Pegoraro, LM Burch Journal of Sports Media 12 (1), 169-190, 2017 | 20 | 2017 |
| Agenda-setting and La Copa Mundial: Marketing through agenda-setting on soccer blogs during the 2010 World Cup LM Burch, EL Frederick, MH Zimmerman, GE Clavio International Journal of Sport Management and Marketing 10 (3-4), 213-231, 2011 | 20 | 2011 |
