Communication as a part of identity of sustainable subjects in fashion A Kusá, M Urmínová Journal of Risk and Financial Management 13 (12), 305, 2020 | 31 | 2020 |
Základy marketingu A Kusá Technická univerzita, 2005 | 18 | 2005 |
Gender differences in purchase decision-making styles A Kusa, Z Danechova, S Findra, M Sabo European Journal of Science and Theology 10 (5), 113-123, 2014 | 17 | 2014 |
EFFECT OF MARKETING COMMUNICATION ON CONSUMER PREFERENCES AND PURCHASING DECISIONS. A KUSA, A ZAUSKOVA, L CABYOVA Ad Alta: Journal of Interdisciplinary Research 10 (1), 2020 | 15 | 2020 |
Influence of the social networking website snapchat on the generation Z A Kusá, Z Záziková European Journal of Science and Theology 12 (5), 145-154, 2016 | 15 | 2016 |
Comparison of furniture demand in Croatia and Slovakia. D Motik, A Kusa, A Jazbec, D Jelacic Forest products journal 54 (12), 2004 | 12 | 2004 |
Innovative approaches in marketing communication in sustainable fashion business M Urmínová, A Kusá European Conference on Innovation and Entrepreneurship, 834-XIX, 2020 | 11 | 2020 |
Perception of global environmental problems by Generation C and its marketing communication preferences A Kusá, I Piatrov SHS Web of Conferences 74, 01021, 2020 | 10 | 2020 |
Research of customer preferences on furniture market in the Slovak Republic. E Drličkova, A Kusa, H Paluš, M Šupin, A Zauškova Development trends in production management for forestry and wood processing …, 1999 | 10 | 1999 |
Hodnotenie výkonnosti inovačných a marketingových procesov v malých a stredných podnikoch A Zaušková, A Kusá Zvolen: Data Service, 2011 | 7 | 2011 |
Marketingové analýzy a stratégie A Kusá, V Pizano Trnava: Faculty of Mass Media Communication, University, 2011 | 7 | 2011 |
GREENWASHING AND THE NATURE OF EDUCATION IN RELATION TO CONSUMER TRUST IN FAST FASHION MARKETING COMMUNICATION. M Marko, A Kusá Communication Today 14 (1), 2023 | 6 | 2023 |
Marketingová komunikácia v kontexte hodnôt a nákupného správania generácie 50+ A Kusa, P Greskova Trnava: Univerzita sv. Cyrila a Metoda, 2016 | 6 | 2016 |
Trends in mobile applications from the perspective of digital consumers A Kusá, Z Záziková Marketing Identity 2, 126-138, 2015 | 6 | 2015 |
Testing of standardized advertising slogans within the marketing communication of sustainable and local foods in order to reveal consumer preferences A Kusá, M Urmínová, T Darázs, J Šalgovičová Frontiers in Sustainable Food Systems 5, 703223, 2021 | 5 | 2021 |
Current state and prediction of the future of digitization as a part of Industry 4.0 A Zauskova, A Kusá, M Kubovics, S Scepkova, M Urmínová Serbian Journal of Management 17 (1), 111-123, 2022 | 4 | 2022 |
Eco-eco recycling models and application of their principles into the circular economy A Kusá, T Fašiang, P Gežík, M Greguš Acta Polytechnica Hungarica 17 (9), 85-107, 2020 | 4 | 2020 |
Innovative approach to consumer segmentation in a digital age and their attitude to environmental issues I Piatrov, A Kusá European conference on innovation and entrepreneurship, 788-XXIII, 2019 | 4 | 2019 |
Optimalizácia nástrojov marketingového mixu v aplikácii na konkrétny podnik A Kusa Communication Today, 120, 2010 | 4 | 2010 |
Using neuromarketing to create more effective messages in sustainability advertising campaigns P Beličková, A Kusá European conference on innovation and entrepreneurship 18 (1), 493-500, 2023 | 3 | 2023 |