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Alena Kusa
Alena Kusa
Profesor
Verified email at ucm.sk
Title
Cited by
Cited by
Year
Communication as a part of identity of sustainable subjects in fashion
A Kusá, M Urmínová
Journal of Risk and Financial Management 13 (12), 305, 2020
312020
Základy marketingu
A Kusá
Technická univerzita, 2005
182005
Gender differences in purchase decision-making styles
A Kusa, Z Danechova, S Findra, M Sabo
European Journal of Science and Theology 10 (5), 113-123, 2014
172014
EFFECT OF MARKETING COMMUNICATION ON CONSUMER PREFERENCES AND PURCHASING DECISIONS.
A KUSA, A ZAUSKOVA, L CABYOVA
Ad Alta: Journal of Interdisciplinary Research 10 (1), 2020
152020
Influence of the social networking website snapchat on the generation Z
A Kusá, Z Záziková
European Journal of Science and Theology 12 (5), 145-154, 2016
152016
Comparison of furniture demand in Croatia and Slovakia.
D Motik, A Kusa, A Jazbec, D Jelacic
Forest products journal 54 (12), 2004
122004
Innovative approaches in marketing communication in sustainable fashion business
M Urmínová, A Kusá
European Conference on Innovation and Entrepreneurship, 834-XIX, 2020
112020
Perception of global environmental problems by Generation C and its marketing communication preferences
A Kusá, I Piatrov
SHS Web of Conferences 74, 01021, 2020
102020
Research of customer preferences on furniture market in the Slovak Republic.
E Drličkova, A Kusa, H Paluš, M Šupin, A Zauškova
Development trends in production management for forestry and wood processing …, 1999
101999
Hodnotenie výkonnosti inovačných a marketingových procesov v malých a stredných podnikoch
A Zaušková, A Kusá
Zvolen: Data Service, 2011
72011
Marketingové analýzy a stratégie
A Kusá, V Pizano
Trnava: Faculty of Mass Media Communication, University, 2011
72011
GREENWASHING AND THE NATURE OF EDUCATION IN RELATION TO CONSUMER TRUST IN FAST FASHION MARKETING COMMUNICATION.
M Marko, A Kusá
Communication Today 14 (1), 2023
62023
Marketingová komunikácia v kontexte hodnôt a nákupného správania generácie 50+
A Kusa, P Greskova
Trnava: Univerzita sv. Cyrila a Metoda, 2016
62016
Trends in mobile applications from the perspective of digital consumers
A Kusá, Z Záziková
Marketing Identity 2, 126-138, 2015
62015
Testing of standardized advertising slogans within the marketing communication of sustainable and local foods in order to reveal consumer preferences
A Kusá, M Urmínová, T Darázs, J Šalgovičová
Frontiers in Sustainable Food Systems 5, 703223, 2021
52021
Current state and prediction of the future of digitization as a part of Industry 4.0
A Zauskova, A Kusá, M Kubovics, S Scepkova, M Urmínová
Serbian Journal of Management 17 (1), 111-123, 2022
42022
Eco-eco recycling models and application of their principles into the circular economy
A Kusá, T Fašiang, P Gežík, M Greguš
Acta Polytechnica Hungarica 17 (9), 85-107, 2020
42020
Innovative approach to consumer segmentation in a digital age and their attitude to environmental issues
I Piatrov, A Kusá
European conference on innovation and entrepreneurship, 788-XXIII, 2019
42019
Optimalizácia nástrojov marketingového mixu v aplikácii na konkrétny podnik
A Kusa
Communication Today, 120, 2010
42010
Using neuromarketing to create more effective messages in sustainability advertising campaigns
P Beličková, A Kusá
European conference on innovation and entrepreneurship 18 (1), 493-500, 2023
32023
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Articles 1–20