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Adriana M. Bóveda-Lambie
Adriana M. Bóveda-Lambie
Assistant Professor of Marketing, Bridgewater State University
Verified email at bridgew.edu
Title
Cited by
Cited by
Year
Exploring ethnic consumer response to crossover brand extensions
A Aguirre-Rodriguez, AM Boveda-Lambie, D Montoya
Journal of Business Research, 2013
302013
The impact of consumer avatars in Internet retailing on self-congruity with brands
A Aguirre-Rodriguez, AM Bóveda-Lambie, PW Miniard
Marketing Letters 26, 631-641, 2015
252015
Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships
AM Bóveda-Lambie, N Hair
Online Consumer Behavior: Theory and Research in Social Media, Advertising …, 2012
202012
When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
A Aguirre-Rodriguez, A Boveda-Lambie, P Torres, DY Montoya
Services Marketing Quarterly 43 (3), 277-293, 2022
32022
Being yourself online: Why Facebook users display their desired self
AM Bóveda-Lambie, KG Lambeth
The Dark Side of Social Media, 91-108, 2017
22017
Structured abstract: consumer’s communication channel preferences (high-stake vs. low-stake brands)
C Rondón, AM Bóveda-Lambie, D Neumann
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
12017
To Share or Not to Share? Branded Content Sharing in Twitter
AM Boveda-Lambie, T Tuten, V Perotti
Atlantic Marketing Journal 10 (2), 4, 2021
2021
BEING YOURSELF ONLINE
AM Bóveda-Lambie, KG Lambeth
The Dark Side of Social Media: A Consumer Psychology Perspective, 2017
2017
Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence
AM Bóveda-Lambie
Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2015
2015
To Share Or Not to Share? Antecedents of Brand Content Sharing in Social Media
AM Boveda-Lambie, T Tuten, V Perotti
ACR North American Advances, 2014
2014
When I Becomes We: Interpersonal Ties in Product Co-Creation
AM Boveda-Lambie, RR Dholakia
ACR North American Advances, 2011
2011
Co-Creation As Consumer Resistance and Marketer Co-Optation
R Dholakia, AM Boveda-Lambie
Consumption, Markets and Culture 8 (3), 205-217, 2009
2009
Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues
A Aguirre-Rodriguez, A Boveda-Lambie
ACR North American Advances, 2008
2008
More than words: The impact of advertising language on consumer expectations
M Bishop, AM Bóveda-Lambie
AMA Winter Educators' Conference, 2007
2007
Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Intention
AM Boveda-Lambie
DEVELOPMENTS IN MARKETING SCIENCE 29, 3, 2006
2006
To Share or Not to Share? Brand Content Sharing in Social Media
AM Bóveda-Lambie, VJ Perotti, TL Tuten
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