| Understanding social commerce: A systematic literature review and directions for further research AH Busalim International Journal of Information Management 36 (6), 1075-1088, 2016 | 497 | 2016 |
| Influence of e-WOM engagement on consumer purchase intention in social commerce AS Yusuf, AR Che Hussin, AH Busalim Journal of services Marketing 32 (4), 493-504, 2018 | 403 | 2018 |
| Customer engagement behaviour on social commerce platforms: An empirical study AH Busalim, F Ghabban Technology in society 64, 101437, 2021 | 231 | 2021 |
| Factors influencing customer engagement in social commerce websites: A systematic literature review AH Busalim, ARC Hussin, NA Iahad Journal of theoretical and applied electronic commerce research 14 (2), 1-14, 2019 | 124 | 2019 |
| The impact of Facebook addiction and self-esteem on students’ academic performance: A multi-group analysis AH Busalim, M Masrom, WNBW Zakaria Computers & Education 142, 103651, 2019 | 117 | 2019 |
| Consumer behavior in sustainable fashion: A systematic literature review and future research agenda A Busalim, G Fox, T Lynn International Journal of Consumer Studies 46 (5), 1804-1828, 2022 | 106 | 2022 |
| Understanding students’ behavior in online social networks: a systematic literature review MB Masrom, AH Busalim, H Abuhassna, NHN Mahmood International Journal of Educational Technology in Higher Education 18, 1-27, 2021 | 68 | 2021 |
| From Student's Experience: Does E-Learning Course Structure Influenced by Learner's Prior Experience, Background Knowledge, Autonomy, and Dialogue. H Abuhassna, AH Busalim, B Mamman, N Yahaya, MAZM Zakaria, ... Contemporary Educational Technology 14 (1), 2022 | 45 | 2022 |
| Improving intelligent personality prediction using Myers-Briggs type indicator and random forest classifier NHZ Abidin, MA Remli, NM Ali, DNE Phon, N Yusoff, HK Adli, AH Busalim International Journal of Advanced Computer Science and Applications 11 (11), 2020 | 34 | 2020 |
| Springer: Cham F Saeed, N Gazem, F Mohammed, A Busalim Switzerland, 2018 | 33 | 2018 |
| A REVIEW OF FACTORS AFFECTING THE SHARING OF KNOW LEDGE IN SOCIAL MEDIA. Y Hakami, S Tam, AH Busalm, ARC Husin Science International 26 (2), 2014 | 16 | 2014 |
| Service level agreement framework for e-commerce cloud end-user perspective AH Busalim, A Ibrahim 2013 International Conference on Research and Innovation in Information …, 2013 | 14 | 2013 |
| Recent Trends in Data Science and Soft Computing: Proceedings of the 3rd International Conference of Reliable Information and Communication Technology (IRICT 2018) F Saeed, N Gazem, F Mohammed, A Busalim Springer, 2018 | 12 | 2018 |
| Antecedents of eWOM in social commerce SY Ali, AH Busalim 2017 International Conference on Research and Innovation in Information …, 2017 | 12 | 2017 |
| Study from home! the antecedents and consequences of collaborative learning on malaysian university students H Abuhassna, A Busalim, N Yahaya, MAZM Zakaria, AAL Latif Journal of Information Technology Education. Research 22, 71, 2023 | 10 | 2023 |
| CUSTOMER ENGAGEMENT IN SOCIAL COMMERCE: A THEORETICAL REVIEW. AHH BUSALIM, AB RAZAK CHE HUSSIN, A FADHIL YUSOF Journal of Theoretical & Applied Information Technology 95 (22), 2017 | 9 | 2017 |
| Framework for localization of B2C e-commerce websites in Saudi Arabia A Ibrahim, A Busalim 2013 International Conference on Research and Innovation in Information …, 2013 | 7 | 2013 |
| SOCIAL LEARNING APPROACH IN DESIGNING PERSUASIVE E-COMMERCE RECOMMENDER SYSTEM MODEL. NSC Lah, ABRCHE HUSSIN, NORZAB RAHIM, AH BUSALIM Journal of Theoretical & Applied Information Technology 90 (2), 2016 | 6 | 2016 |
| An integrated framework for e-commerce cloud service level agreement ASH Busalim, ARC Hussin | 6 | 2015 |
| The effect of social commerce attributes on customer engagement: an empirical investigation A Busalim, LD Hollebeek, T Lynn Internet Research, 2023 | 5 | 2023 |
Ab Razak Che HussinSenior lecturer, University Technology MalaysiaVerified email at utm.my
