| Diverse values of fashion rental service and contamination concern of consumers E Baek, GEG Oh Journal of Business Research 123, 165-175, 2021 | 104 | 2021 |
| Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions E Baek, HJ Choo, SHM Lee Journal of Business Research 88, 91-101, 2018 | 81 | 2018 |
| Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions? E Baek, HJ Choo, X Wei, SY Yoon International Journal of Retail & Distribution Management 48 (7), 649-666, 2020 | 79 | 2020 |
| Managing the visual environment of a fashion store: Effects of visual complexity and order on sensation-seeking consumers JY Jang, E Baek, HJ Choo International Journal of Retail & Distribution Management 46 (2), 210-226, 2018 | 69 | 2018 |
| Try-on experience with augmented reality comforts your decision HK Song, E Baek, HJ Choo Information Technology & People, 2019 | 68 | 2019 |
| Store design: Visual complexity and consumer responses JY Jang, E Baek, SY Yoon, HJ Choo International Journal of Design, 2018 | 68 | 2018 |
| Defining digital fashion: Reshaping the field via a systematic review E Baek, S Haines, OH Fares, Z Huang, Y Hong, SHM Lee Computers in Human Behavior 137, 107407, 2022 | 38 | 2022 |
| Cross-border online shopping experiences of Chinese shoppers E Baek, HK Lee, HJ Choo Asia Pacific Journal of Marketing and Logistics 32 (2), 366-385, 2020 | 35 | 2020 |
| Effects of peer consumption on hedonic purchase decisions E Baek, HJ Choo Social Behavior and Personality: an international journal 43 (7), 1085-1099, 2015 | 32 | 2015 |
| The roles of benefit and risk perception in ethical fashion consumption H Moon, HJ Choo, HS Park, E Baek Journal of the Korean Society of Clothing and Textiles 37 (2), 159-173, 2013 | 28* | 2013 |
| The effect of self-presentation and self-expression attitude on selfie behavior in SNS DS Kim, E Baek, HJ Choo Fashion & Textile Research Journal 19 (6), 701-711, 2017 | 27* | 2017 |
| How consumers “see” a visually warm store: Differences between affective and cognitive processors E Baek, HJ Choo, H Oh, SY Yoon Journal of Consumer Behaviour 17 (2), 149-160, 2018 | 24 | 2018 |
| An exploratory study on visual merchandising of an apparel store utilizing 3D technology E Baek, HJ Choo, SY Yoon, H Jung, G Kim, H Shin, H Kim, H Kim Journal of Global Fashion Marketing 6 (1), 33-46, 2015 | 24 | 2015 |
| Everybody loves beauty? The moderated effect of body attractiveness among young Koreans E Baek, HJ Choo Fashion and Textiles 5, 1-16, 2018 | 13 | 2018 |
| More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing E Baek, Z Huang, SHM Lee Journal of Retailing and Consumer Services 60, 102504, 2021 | 11 | 2021 |
| Understanding East Asian consumers’ responses to inclusive beauty products in advertising E Baek, HJ Lee, GE Oh International Journal of Advertising 42 (5), 868-889, 2023 | 9 | 2023 |
| Let virtual creatures stay virtual: tactics to increase trust in virtual influencers Y Qu, E Baek Journal of Research in Interactive Marketing, 2023 | 6 | 2023 |
| The effect of processing modes and lighting types on shoppers’ engagement in a store E Baek Advances of Consumer Research, 570-571, 2016 | 5 | 2016 |
| Visual complexity= hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products E Baek, Z Huang, SS Lee Journal of Retailing and Consumer Services 74, 103435, 2023 | 3 | 2023 |
| The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption S Zhou, E Baek, J Jang Sustainable Luxury: An International Perspective, 271-292, 2022 | 3 | 2022 |
ho jung chooSeoul National UniversityVerified email at snu.ac.kr
