Leyland Pitt - Google Scholar Citations

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Citations	22700	10255
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Richard WatsonJ. Rex Fuqua Distinguished Chair for Internet Strategy, University of GeorgiaVerified email at terry.uga.edu
Michael EwingProfessor of Marketing, Deakin UniversityVerified email at deakin.edu.au
Albert CaruanaProfessor of Marketing, University of MaltaVerified email at um.edu.mt
Colin CampbellAssistant Professor in Marketing, University of San DiegoVerified email at sandiego.edu
Michael ParentProfessorVerified email at sfu.ca
Jan KietzmannGustavson School of Business, University of Victoria, BC, CanadaVerified email at uvic.ca
Kirk PlanggerKing's Business School, King's College LondonVerified email at kcl.ac.uk
Russell AbrattProfessor of Marketing, Nova Southeastern UniversityVerified email at nova.edu
Ian McCarthySimon Fraser UniversityVerified email at sfu.ca
daniel shapirosimon fraser universityVerified email at sfu.ca
Robert OpokuDonald School of Business, Red Deer College, CanadaVerified email at rdc.ab.ca
Gerard PrendergastHong Kong Baptist UniversityVerified email at hkbu.edu.hk
Stavroula SpyropoulouAssociate Professor of MarketingVerified email at lubs.leeds.ac.uk
B RamaseshanCurtin UniversityVerified email at curtin.edu.au
Adam J. MillsLoyola University, New OrleansVerified email at loyno.edu
Hsiu-Yuan TsaoAssociate Professor of Marketing, National Chung hsing UniversityVerified email at dragon.nchu.edu.tw
Victoria CrittendenBabson CollegeVerified email at babson.edu
Anjali S. BalAssistant Professor MarketingVerified email at babson.edu
Philip A. DesAutels, PhDresearcher, KTHVerified email at wuhwuhwuh.com
Morris B. HolbrookW. T. Dillard Professor Emeritus of Business, Columbia UniversityVerified email at columbia.edu

Leyland Pitt

Dennis F. Culver Chair of Business, and Professor of Marketing, Beedie School of Business, SImon

Verified email at sfu.ca

marketing management information systems marketing strategy brands


Title	Cited by	Year
Service quality: a measure of information systems effectiveness LF Pitt, RT Watson, CB Kavan MIS quarterly, 173-187, 1995	2480	1995
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy PR Berthon, LF Pitt, K Plangger, D Shapiro Business horizons 55 (3), 261-271, 2012	1201	2012
The World Wide Web as an advertising medium P Berthon, LF Pitt, RT Watson Journal of advertising research 36 (1), 43-54, 1996	735	1996
U-commerce: expanding the universe of marketing RT Watson, LF Pitt, P Berthon, GM Zinkhan Journal of the Academy of marketing science 30 (4), 333-347, 2002	586	2002
To serve or create? Strategic orientations toward customers and innovation P Berthon, JM Hulbert, LF Pitt California management review 42 (1), 37-58, 1999	574	1999
When customers get clever: Managerial approaches to dealing with creative consumers PR Berthon, LF Pitt, I McCarthy, SM Kates Business horizons 50 (1), 39-47, 2007	473	2007
Aesthetics and ephemerality: observing and preserving the luxury brand P Berthon, L Pitt, M Parent, JP Berthon California management review 52 (1), 45-66, 2009	469	2009
Measuring information systems service quality: lessons from two longitudinal case studies RT Watson, LF Pitt, CB Kavan MIS quarterly, 61-79, 1998	469	1998
Market orientation and business performance: some European evidence L Pitt, A Caruana, PR Berthon International marketing review 13 (1), 5-18, 1996	444	1996
Ad Lib: When Customers Create the Ad P Berthon, L Pitt, C Campbell California management review 50 (4), 6-30, 2008	434	2008
Measuring information systems service quality: concerns for a complete canvas LF Pitt, RT Watson, CB Kavan MIS quarterly, 209-221, 1997	424	1997
Employment branding in the knowledge economy MT Ewing, LF Pitt, NM De Bussy, P Berthon International Journal of advertising 21 (1), 3-22, 2002	368	2002
Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business Horizons 58 (4), 411-420, 2015	363	2015
Understanding consumer conversations around ads in a Web 2.0 world C Campbell, LF Pitt, M Parent, PR Berthon Journal of Advertising 40 (1), 87-102, 2011	343	2011
Packaging, marketing, logistics and the environment: are there trade-offs? G Prendergast, L Pitt International Journal of Physical Distribution & Logistics Management 26 (6 …, 1996	310	1996
The penguin’s window: Corporate brands from an open-source perspective LF Pitt, RT Watson, P Berthon, D Wynn, G Zinkhan Journal of the Academy of Marketing Science 34 (2), 115-127, 2006	303	2006
Electronic commerce: The strategic perspective RT Watson, P Berthon, LF Pitt, GM Zinkhan	292	2018
Corporate objectives in sports sponsorship R Abratt, BC Clayton, LF Pitt International Journal of Advertising 6 (4), 299-312, 1987	284	1987
Brand management prognostications P Berthon, JM Hulbert, LF Pitt MIT Sloan Management Review 40 (2), 53, 1999	279	1999
Innovation or customer orientation? An empirical investigation P Berthon, J Mac Hulbert, L Pitt European Journal of Marketing 38 (9/10), 1065-1090, 2004	269	2004

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