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Cheol Park
Cheol Park
Professor of Marketing, Korea University
Verified email at korea.ac.kr
Title
Cited by
Cited by
Year
Information direction, website reputation and eWOM effect: A moderating role of product type
C Park, TM Lee
Journal of Business research 62 (1), 61-67, 2009
15922009
A cross‐cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness
C Park, JK Jun
International Marketing Review 20 (5), 534-553, 2003
7502003
Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea
C Park
International Journal of Hospitality Management 23 (1), 87-94, 2004
5572004
Antecedents of online reviews’ usage and purchase influence: an empirical comparison of US and Korean consumers
C Park, TM Lee
Journal of Interactive Marketing 23 (4), 332-340, 2009
3682009
The relationships among community experience, community commitment, brand attitude, and purchase intention in social media
XW Wang, YM Cao, C Park
International Journal of Information Management 49, 475-488, 2019
2602019
The conceptual model on smart phone addiction among early childhood
C Park, YR Park
International Journal of Social Science and Humanity 4 (2), 147, 2014
2602014
Factors influencing eWOM effects: Using experience, credibility, and susceptibility
C Park, Y Wang, Y Yao, YR Kang
International Journal of Social Science and Humanity 1 (1), 74, 2011
2142011
Mobile technology usage and B2B market performance under mandatory adoption
TM Lee, C Park
Industrial marketing management 37 (7), 833-840, 2008
1572008
A comprehensive review of technology acceptance model researches
JH You, C Park
Entrue Journal of Information Technology 9 (2), 31-50, 2010
1022010
Hedonic and utilitarian values of mobile internet in Korea
C Park
International Journal of Mobile Communications 4 (5), 497-508, 2006
982006
Consumer characteristics and the use of social networking sites: A comparison between Korea and the US
C Park, J Jun, T Lee
International Marketing Review 32 (3/4), 414-437, 2015
892015
A content analysis of travel agency web‐sites in Korea
C Park
Asia Pacific Journal of Tourism Research 7 (1), 11-18, 2002
672002
Two faces of mobile shopping: Self-efficacy and impulsivity
T Lee, C Park, J Jun
International Journal of E-Business Research (IJEBR) 10 (1), 15-32, 2014
552014
Acceptance factors of social shopping
YR Kang, C Park
2009 11th international conference on advanced communication technology 3 …, 2009
512009
A comparison and interpretation of machine learning algorithm for the prediction of online purchase conversion
J Lee, O Jung, Y Lee, O Kim, C Park
Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1472 …, 2021
422021
Consumption in the Korean wedding ritual: Wedding ritual values, consumer needs, and expenditures
C Park
Journal of Family and Economic Issues 18, 191-209, 1997
351997
Do mobile shoppers feel smart in the smartphone age?
C Park, JK Jun, TM Lee
International Journal of Mobile Communications 13 (2), 157-171, 2015
342015
Customer orientation or employee orientation: Which matters more? The moderating role of firm size
C Park, J Jun, T Lee, H Lee
Journal of Business & Industrial Marketing 33 (7), 1001-1011, 2018
312018
Two-sided effects of customer participation: roles of relationships and social-interaction values in social services
C Park, H Lee, J Jun, T Lee
Service Business 12, 621-640, 2018
232018
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea
J Lee, C Park
Asia Pacific Journal of Marketing and Logistics 34 (3), 454-474, 2022
222022
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