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Ruben Huertas Garcia
Ruben Huertas Garcia
Verified email at ub.edu
Title
Cited by
Cited by
Year
Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas
RH García, RD Galcerán
Edicions Universitat Barcelona, 2015
1862015
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
1602014
Online drivers and offline influences related to loyalty to airline websites
S Forgas, R Palau, J Sánchez, R Huertas-García
Journal of Air Transport Management 18 (1), 43-46, 2012
922012
Planning scheduling and budgeting value-added chains
M Badell, J Romero, R Huertas, L Puigjaner
Chemical & Computers 28, 45-61, 2004
772004
Perceived Efficacy of Sustainability Strategies in the US, Italian, and Spanish Wine Industries: A Comparative Study
A Gilinsky Jr, SK Newton, T Atkin, C Santini, A Cavicchi, AC Romeo, ...
International Journal of Wine Business Research 27 (3), 164-181, 2015
722015
Drivers of sustainability strategies in Spain’s wine tourism industry
JC Gázquez-Abad, R Huertas-García, MD Vázquez-Gómez, ...
Cornell Hospitality Quarterly 56 (1), 106-117, 2015
652015
Co-branding strategy in cause-related advertising: the fit between brand and cause
R Huertas-García, J Lengler, C Consolación-Segura
Journal of Product & Brand Management 26 (2), 135-150, 2017
632017
Estimating consumer preferences for extrinsic and intrinsic attributes of vegetables. A study of German consumers
JFJ Guerrero, JCG Abad, RH García, JAM Jiménez
Spanish Journal of Agricultural Research 10 (3), 539-551, 2012
612012
Conjoint analysis of tourist choice of hotel attributes presented in travel agent brochures
R Huertas‐Garcia, M Laguna García, C Consolación
International journal of tourism research 16 (1), 65-75, 2014
602014
Consumer preferences for olive-oil attributes: a review of the empirical literature using a conjoint approach
JF Jiménez-Guerrero, JC Gázquez-Abad, JA Mondéjar-Jiménez, ...
Olive oil-constituents, quality, health properties and bioconversions …, 2012
572012
Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas
R Huertas García, R Domínguez Galcerán
Barcelona: Universitat de Barcelona, 2008
512008
Spanish Muslims’ halal food purchase intention
M Pradana, R Huertas-García, F Marimon
International Food and Agribusiness Management Review 23 (2), 189-202, 2020
462020
La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte
A Casas-Romeo, JC Gázquez-Abad, S Forgas-Coll, R Huertas-García
Innovar 24 (52), 89-102, 2014
452014
The role of sustainability in brand equity value in the financial sector
S Ajour El Zein, C Consolacion-Segura, R Huertas-Garcia
Sustainability 12 (1), 254, 2019
372019
Recomendaciones didácticas para adaptarse a la enseñanza remota de emergencia
D Galindo, L García, R García Sánchez, P González Flores, ...
Revista Digital Universitaria 21 (5), 2020
342020
¿ Cómo abordar la dimensión socioafectiva en la enseñanza remota de emergencia
J Escamilla, R García, C Moreno, J Osoria, A Peña, A González, ...
Revista Digital Universitaria 21 (5), 1-10, 2020
302020
Computational Intelligence In Business And Economics-Proceedings Of The Ms' 10 International Conference
AM Gil-lafuente, JM Merigo-lindahl
World Scientific, 2010
302010
Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image
M Prediger, R Huertas-Garcia, JC Gázquez-Abad
Journal of Retailing and Consumer Services 51, 202-211, 2019
292019
Muslim tourists’ purchase intention of halal food in Spain
M Pradana, R Huertas-García, F Marimon
Current Issues in Tourism 24 (13), 1814-1818, 2021
252021
A design strategy for improving adaptive conjoint analysis
R Huertas-Garcia, JC Gázquez-Abad, S Forgas-Coll
Journal of Business & Industrial Marketing 31 (3), 328-338, 2016
242016
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