| The influence of luxury brands’ cross-border acquisition on consumer brand perception K Chung, C Youn, Y Lee Clothing and Textiles Research Journal 32 (4), 219-234, 2014 | 44 | 2014 |
| Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship DY Kim, HK Lee, K Chung Journal of Retailing and Consumer Services 73, 103382, 2023 | 40 | 2023 |
| Measuring customer satisfaction and hotel efficiency analysis: An approach based on data envelopment analysis C Kim, K Chung Cornell Hospitality Quarterly 63 (2), 257-266, 2022 | 21 | 2022 |
| COVID-19 and hotel productivity changes: An empirical analysis using Malmquist productivity index C Kim, HJ Kang, K Chung, K Choi Service Science 13 (4), 243-257, 2021 | 14 | 2021 |
| Efficiency measurement using data envelopment analysis (DEA) in public healthcare: research trends from 2017 to 2022 S Jung, J Son, C Kim, K Chung Processes 11 (3), 811, 2023 | 8 | 2023 |
| Types of artificial intelligence (AI) in marketing management K Chung, P Thaichon, S Quach Artificial intelligence for marketing management, 29-40, 2022 | 6 | 2022 |
| The effects of mothers' parental attitudes on children's clothing benefits with moderating effects of clothing involvements CR Youn, KH Chung, YR Lee Journal of the Korean Home Economics Association 47 (3), 11-22, 2009 | 5 | 2009 |
| Cross-channel integration and customer experience in omnichannel retail services K Chung, KW Oh, M Kim Service Science 14 (4), 307-317, 2022 | 3 | 2022 |
| A framework of artificial intelligence (AI) applications in marketing K Chung, S Quach, P Thaichon Artificial Intelligence for Marketing Management, 41-51, 2022 | 2 | 2022 |
| Thermo-sensitive Clothing Development by Consumer Investigation and Wearing Test JS Sang, K Chung, J Park, KW Oh Fashion & Textile Research Journal 19 (1), 90-100, 2017 | 2 | 2017 |
| Korean fashion companies' strategic CSR implementation with focus on incorporation of consumers' CSR expectations K Chung, Y Lee Journal of the Korean Society of Clothing and Textiles 40 (1), 26-40, 2016 | 2 | 2016 |
| Dynamic causal relationship between CSR activities of fashion companies and consumption of environmentally friendly fashion products through systems thinking K Chung, Y Lee Korean System Dynamics Review 16 (4), 103-128, 2015 | 2 | 2015 |
| Effects of workplace relationships among organizational members on organizational identification and affective commitment: nuanced differences resulting from supervisor vs … K Chung, JS Park, S Han Current Psychology, 1-19, 2023 | 1 | 2023 |
| Do managerial communications improve customer satisfaction and eWOM? The moderating effect of response authenticity S Han, CK Anderson, K Chung Humanities and Social Sciences Communications 10 (1), 1-12, 2023 | 1 | 2023 |
| Nam Nghi Resort in Phu Quoc AD Vu, K Chung, HK Lee Emerald Emerging Markets Case Studies 14 (2), 1-20, 2024 | | 2024 |
| The Effects of Homegrown Rule on Efficiency of Sports Teams: Evidence from the English Premier League SM Shin, K Chung, C Kim Service Science, 2024 | | 2024 |
| Improving Hotels’ Operational Efficiency Through ESG Investment: A Risk Management Perspective K Chung, LTM Nguyen, DTT Nguyen Service Science, 2023 | | 2023 |
| Sky Mavis: Vietnam’s Unicorn that Disrupted Global Gaming Industry NPL Tran Diem Quynh, Do Quynh Trang, Nguyen Ha Anh, Le Ba Hung, Kyunghwa Chung ACADEMY OF ASIAN BUSINESS REVIEW 9 (1), 73-92, 2023 | | 2023 |
| Introduction to artificial intelligence (AI) D Le, K Chung, S Quach, P Thaichon Artificial Intelligence for Marketing Management, 2022 | | 2022 |
| Haidilao's Journey to Captivate Global Diners with the Most Traditional Chinese Food QDAN Kyunghwa Chung, Hien Thu Pham, Nghia Trong Phung, Phuong Ngoc Minh Tran ACADEMY OF ASIAN BUSINESS REVIEW 8 (1), 83-104, 2022 | | 2022 |
