| The Effect of Perceived Usefulness, Trust and Visual Information on Attitude and Purchase Intention of Instagram Food Blogger VG Mulyani, MF Najib, AD Guteres Journal of Marketing Innovation 1 (1), 78-93, 2021 | 22 | 2021 |
| Designing User Interface of a Mobile Learning Application by Using a Design Thinking Approach: A Case Study on UNI Course D Saputra, R Kania Journal of Marketing 2 (2), 14-32, 2022 | 19 | 2022 |
| Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption? A Puspitasari, I Salehudin Journal of Marketing Innovation (JMI) 1 (2), 27-41, 2022 | 19 | 2022 |
| The effect of celebrity endorser on purchase intention of cosmetic product among millennial generation consumers DY Andita, MF Najib, R Zulfikar, D Purnamasari Journal of Marketing Innovation 1 (1), 51-60, 2021 | 17 | 2021 |
| The impact of Covid-19 on textile and fashion industries: the economic perspective F Arania, IM Putri, M Saifuddin Journal of Marketing Innovation (JMI) 2 (1), 1-14, 2022 | 14 | 2022 |
| Website quality and the role of customer satisfaction toward repurchase intention: A study of indonesian E-Commerce N Hardiyanto, A Firdaus Journal of Marketing Innovation (JMI) 1 (01), 62-77, 2021 | 14 | 2021 |
| Consumers Attitude towards the Cruelty-Free Label on Cosmetic and Skincare Products and Its Influence on Purchase Intention EC Wuisan, A Februadi Journal of Marketing Innovation (JMI) 2 (2), 2022 | 13 | 2022 |
| Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs NSS Sugiana, A Rahayu, LA Wibowo, V Gafar, PD Dirgantari Journal of Marketing Innovation (JMI) 3 (1), 2023 | 10 | 2023 |
| Green purchase intention of Indonesian young consumers: extending VAB framework FA Amalia, A Sosianika, FA Christabel Journal of Marketing Innovation (JMI) 1 (1), 1-17, 2021 | 5 | 2021 |
| The Impact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia MF Najib, T Fauziah, T Djatnika, D Saefuloh, D Purnamasari Journal of Marketing 2 (2), 70-84, 2022 | 4 | 2022 |
| The Effect of Hotel Service Satisfaction on Loyalty: The Role of Gender A Sosianika, L Setiawati, N Wibisono, L Kusdibyo, D Suhartanto, ... Journal of Marketing Innovation (JMI) 1 (1), 18-29, 2021 | 4 | 2021 |
| The effect of co-branding strategy elements on consumer attitude and purchase intention: A study in Indonesia R Kania, KS Sukoyo, N Wibisono Journal of Marketing Innovation (JMI) 1 (1), 30-50, 2021 | 4 | 2021 |
| The Influence of Live-Streaming Shopping Activities on Attitude Toward Purchase Intention HD Elsholiha, MF Najib, FA Amalia Journal of Marketing Innovation (JMI) 3 (2), 2023 | 3 | 2023 |
| The Responsive Strategy of Courier Services Companies on Handling Customer Complaint in Social Media: The Effect on Brand Trust and Customer Loyalty R Kania, HN Salsabila Journal of Marketing Innovation (JMI) 3 (1), 2023 | 3 | 2023 |
| The Perception of Young Women towards Beauty Value in Beauty Advertisements FA Amalia, AR Andani, AD Guteres Journal of Marketing Innovation (JMI) 3 (1), 2023 | 3 | 2023 |
| Consideration analysis of muslim purchase intention on korean beauty products NA Setiani, MF Najib, FA Amalia, D Purnamasari Journal of Marketing 2 (1), 2022 | 3 | 2022 |
| Examination of Advertising on Social Media: The Role of Endorsers in Creating Brand Awareness AI Gunawan, R Kania, T Tulastri Journal of Marketing Innovation 2 (1), 435585, 2022 | 3 | 2022 |
| Evaluating the Application of Using Korean Idols as Local Brand Ambassador Skincare Toward Consumer Satisfaction RS Aruni, AC Februadi Journal of Marketing Innovation (JMI) 3 (2), 2023 | 2 | 2023 |
| Does Gamifying in the Marketplace Help in Building Consumer Engagement and Intention to Buy Online? SA Rizano, I Salehudin Journal of Marketing Innovation (JMI) 3 (2), 2023 | 2 | 2023 |
| E-WoM engagement and purchase intention on social commerce specialized in beauty products: a perspective from young female consumers N Wibisono, W Senalasari, ME White, A Februadi International Journal of Applied Business Research, 26-46, 2023 | 2 | 2023 |
