Exploring the experience value of museum visitors as a co-creation process C Antón, C Camarero, MJ Garrido Current issues in Tourism 21 (12), 1406-1425, 2018 | 230 | 2018 |
The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations C Carmen, G María José European Journal of innovation management 11 (3), 413-434, 2008 | 230 | 2008 |
Marketing del patrimonio cultural C Camarero Izquierdo, MJ Garrido Samaniego | 211* | 2018 |
Components of art exhibition brand equity for internal and external visitors C Camarero, MJ Garrido, E Vicente Tourism Management 31 (4), 495-504, 2010 | 208 | 2010 |
Assessing the impact of organizational learning and innovation on performance in cultural organizations MJ Garrido, C Camarero International Journal of Nonprofit and Voluntary Sector Marketing 15 (3 …, 2010 | 127 | 2010 |
Determinants of sales manager job satisfaction. An analysis of Spanish industrial firms MJ Garrido, P Pérez, C Antón The International Journal of Human Resource Management 16 (10), 1934-1954, 2005 | 122 | 2005 |
Insights into Innovation in European Museums: The impact of cultural policy and museum characteristics E Vicente, C Camarero, MJ Garrido Public Management Review 14 (5), 649-679, 2012 | 114 | 2012 |
Determinants of influence and participation in the buying center. An analysis of Spanish industrial companies MJ Garrido‐Samaniego, J Gutiérrez‐Cillán Journal of Business & Industrial Marketing 19 (5), 320-336, 2004 | 112 | 2004 |
Achieving effective visitor orientation in European museums. Innovation versus custodial C Camarero, MJ Garrido, E Vicente Journal of Cultural Heritage 16 (2), 228-235, 2015 | 91 | 2015 |
Improving museums’ performance through custodial, sales, and customer orientations C Camarero, MJ Garrido Nonprofit and voluntary sector quarterly 38 (5), 846-868, 2009 | 86 | 2009 |
What works in Facebook content versus relational communication: a study of their effectiveness in the context of museums C Camarero, MJ Garrido, R San Jose International Journal of Human–Computer Interaction 34 (12), 1119-1134, 2018 | 68 | 2018 |
Organizational and economic consequences of business e-procurement intensity MJ Garrido, A Gutiérrez, R San José Technovation 28 (9), 615-629, 2008 | 61 | 2008 |
A journey through the museum: Visit factors that prevent or further visitor satiation C Antón, C Camarero, MJ Garrido Annals of Tourism Research 73, 48-61, 2018 | 60 | 2018 |
Resultado del proceso educativo: El papel de los estilos de aprendizaje y la personalidad MV Santos Álvarez, MJ Garrido Samaniego Educación XX1: revista de la Facultad de Educación, 2015 | 53* | 2015 |
Determinants of brand equity in cultural organizations: the case of an art exhibition C Camarero, MJ Garrido-Samaniego, E Vicente The Service Industries Journal 32 (9), 1527-1549, 2012 | 53 | 2012 |
How alternative marketing strategies impact the performance of Spanish museums C Camarero Izquierdo, M José Garrido Samaniego Journal of management development 26 (9), 809-831, 2007 | 52 | 2007 |
What to do after visiting a museum? From post-consumption evaluation to intensification and online content generation C Antón, C Camarero, MJ Garrido Journal of Travel Research 58 (6), 1052-1063, 2019 | 51 | 2019 |
The influence of market and product orientation on museum performance C Camarero, MJ Garrido International Journal of Arts Management, 14-26, 2008 | 47 | 2008 |
Relationship marketing in museums: influence of managers and mode of governance C Camarero, MJ Garrido, E Vicente, M Redondo Public Management Review 21 (10), 1369-1396, 2019 | 31 | 2019 |
How strategic purchasing orientation and transformational leadership impact performance: The mediating role of information and communication technologies C Camarero Izquierdo, MJ Garrido Samaniego, R San José Cabezudo Journal of Business-to-Business Marketing 22 (4), 269-292, 2015 | 29 | 2015 |