| When online visibility deters social interaction: The case of digital gifts Y Shmargad, JKM Watts Journal of Interactive Marketing 36 (1), 1-14, 2016 | 51 | 2016 |
| Redefining the market: A treatise on exchange and shared understanding RF Lusch, JKM Watts Marketing Theory 18 (4), 435-449, 2018 | 31 | 2018 |
| Uncovering the sources of machine-learning mistakes in advertising: Contextual bias in the evaluation of semantic relatedness J Watts, A Adriano Journal of Advertising 50 (1), 26-38, 2021 | 18 | 2021 |
| The downside of prominence in a network of marketing alliances JKM Watts, KW Koput Journal of Business Research 104, 196-205, 2019 | 14 | 2019 |
| Trend spotting: Using text analysis to model market dynamics J Watts International Journal of Market Research 60 (4), 408-418, 2018 | 10 | 2018 |
| Supple networks: Preferential attachment by diversity in nascent social graphs JKM Watts, KW Koput Network Science 2 (3), 303-325, 2014 | 7 | 2014 |
| The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands JD Hoskins, JK Watts Journal of Interactive Marketing 57 (4), 614-628, 2022 | 4 | 2022 |
| Board of director compensation in China: It pays to be connected Z Chen, MOC Keefe, JKM Watts Pacific-Basin Finance Journal 63, 101394, 2020 | 4 | 2020 |
| Website ad quantities: An empirical analysis of traffic, competition, and business model LJ Kornish, J Watts Working paper, University of Colorado, Boulder, 2012 | 2 | 2012 |
| Language Consistency and Stock Market Trading Volume JKM Watts SAGE Open 10 (2), 2158244020919779, 2020 | 1 | 2020 |
| Strangers you may know: social surveillance and intimacy online Y Shmargad, J Watts IConference 2016 Proceedings, 2016 | 1 | 2016 |
| Language Consistency and Trading Volume: An Information Theory of Legitimacy JKM Watts Available at SSRN 2726410, 2016 | 1 | 2016 |
| Social visibility and the gifting of digital goods JKM Watts, Y Shmargad Proceedings of the 2015 ACM on Conference on Online Social Networks, 49-58, 2015 | 1 | 2015 |
| Language consistency and exchange: Market reactions to change in the distribution of field-level information JKM Watts The University of Arizona, 2015 | | 2015 |
| Towards An Institutional Account of the Market: Extending the Law of Exchange JKM Watts, RF Lusch | | |
Yotam ShmargadUniversity of ArizonaVerified email at email.arizona.edu
