Impact of Loyalty Card Programs on Customer Satisfaction and Engagement with Reference to Colombo District Supermarket Retail Industry M Mallika Sri Lanka Journal of Marketing 8 (0), 152, 2022 | 1 | 2022 |
Ensuring Sustainable Competitive Advantage through Strategic Entrepreneurship: A test of Ireland’s model of Strategic Entrepreneurship MCKH Mallika, MGS Bagya, HMNN Herath 17th Academic Sessions, University of Ruhuna, 34, 2020 | | 2020 |
Supermarket Shopper Satisfaction of Loyalty Programs M Mallika, MGS Bagya International Conference on Business and Information (ICBI–2019),[Marketing …, 2019 | | 2019 |
Impact of the Entrepreneurship Education on Entrepreneurial Intention of the University Undergraduates M Mallika, MGS Bagya 20th International Postgraduate Research Conference 2019 20 (1), 14, 2019 | | 2019 |
Antecedents of Facebook Updates, and the Role of Personality of Facebook Users in Sri Lanka KSH Sarathchandra, GKS Nimeshi, RS Ranwala, KM Panditharathne, ... Kelaniya Journal of Management 7 (1), 2018 | | 2018 |
Strategic Entrepreneurship and Sustainable Competitive Advantage: A test of Ireland’s model of Strategic Entrepreneurship M Mallika Department of Commerce and Financial Management, University of Kelaniya 2 (1), 2018 | | 2018 |
Perception of Situations and Opportunity Recognition: Development of a Conceptual Model. GKS Nimeshi, M Mallika, R Ranasinghe, KSH Sarathchandra, ... 8th International Conference on Business & Information ICBI–2017, Faculty of …, 2017 | | 2017 |
Presenting the Entrepreneurial Continuum of Sustainable Competitive Advantage M Mallika, RNN Naseefa, R Pathirana, SS Ranawera, SLP Senadheera, ... USCMT 2014, 31, 2014 | | 2014 |