| Integrating information technology into the marketing curriculum: A pragmatic paradigm R Benbunan-Fich, HR Lozada, S Pirog, J Wisenblit, R Priluck Journal of Marketing Education 23 (1), 5-15, 2001 | 121 | 2001 |
| Green marketing education: A call for action AT Mintu, HR Lozada Marketing Education Review 3 (3), 17-23, 1993 | 107 | 1993 |
| Construing the critical imagination: comments and necessary diversions WP Hetrick, HR Lozada Journal of Consumer Research 21 (3), 548-558, 1994 | 96 | 1994 |
| Ecological Sustainability and Marketing Strategy: Review and Implication HR Lozada Seton Hall University, 2000 | 78 | 2000 |
| Scanning behavior and environmental variation in the formulation of strategic responses to change HR Lozada, RJ Calantone Journal of Business & Industrial Marketing 11 (1), 17-41, 1996 | 59 | 1996 |
| Netiquette: Make it part of your syllabus A Mintu-Wimsatt, C Kernek, HR Lozada Advances in Marketing, 245, 2010 | 53 | 2010 |
| Green-based innovation: Sustainable development in product management HR Lozada, AT Mintu-Wimsatt Environmental Marketing, 179-196, 2013 | 30 | 2013 |
| Personality and negotiation revisited A Mintu-Wimsatt, HR Lozada Psychological Reports 84 (3_suppl), 1159-1170, 1999 | 29 | 1999 |
| Business analytics in the marketing curriculum: A call for integration A Mintu-Wimsatt, HR Lozada Marketing Education Review 28 (1), 1-5, 2018 | 28 | 2018 |
| Master franchising as an entry strategy: marketing and legal implications HR Lozada, RJ Hunter Jr, GH Kritz The Coastal Business Journal 4 (1), 3, 2005 | 19 | 2005 |
| Green marketing in a unified Europe AT Mintu-Wimsatt, HR Lozada Routledge, 2013 | 18 | 2013 |
| Investment promotion agencies on the Internet: Evaluating promotion tactics and web presence HR Lozada, GH Kritz Journal of International Business Research 6 (2), 17-31, 2007 | 18 | 2007 |
| 1 1 Theory, Ethical Critique, and the Experience of Marketing WP Hetrick, HR Lozada Edited by Douglas Brownlie, Mike Saren, Robin Wensley & Richard Whittington, 162, 1999 | 16 | 1999 |
| A primer on international environmental law: Sustainability as a principle of international law and custom MS Blodgett, RJ Hunter Jr, HR Lozada ILSA J. Int'l & Comp. L. 15, 15, 2008 | 15 | 2008 |
| A nomination of a supreme court justice: the incorporation doctrine revisited RJ Hunter Jr, HR Lozada Okla. City UL Rev. 35, 365, 2010 | 14 | 2010 |
| Sustainable development and international business: a holistic perspective HR Lozada, A Mintu-Wimsatt Journal of Euromarketing 5 (3), 65-74, 1996 | 12 | 1996 |
| Environmental consciousness and the business curricula: Some thoughts AT Mintu, HR Lozada, MJ Polonsky Journal of Teaching in International Business 5 (1-2), xv-xviii, 1994 | 12 | 1994 |
| Environmental Issues in the Curricula of International Business: The Green Imperative HR Lozada Psychology Press 5 (1-2), 1993 | 11* | 1993 |
| Compulsory licensing: A major IP issue in international business today RJ Hunter, HR Lozada, F Giarratano, D Jenkins European Journal of Social Sciences 11 (3), 370-377, 2009 | 10 | 2009 |
| The Challenge of Online Privacy to Global Marketers HR Lozada, S O'Sullivan-Gavin, GH Kritz, A Mintu-Wimsatt Journal of Marketing Development & Competitiveness 7 (1), 2013 | 8 | 2013 |
Alma Mintu-WimsattTexas A&M University-CommerceVerified email at tamuc.edu
