| Impact of media advertisements on consumer behaviour R Sama Journal of Creative Communications 14 (1), 54-68, 2019 | 223 | 2019 |
| Humour 2.0: Styles and types of humour and virality of memes on Facebook V Taecharungroj, P Nueangjamnong Journal of Creative Communications 10 (3), 288-302, 2015 | 175 | 2015 |
| Entertainment-education and possibilities for second-order social change A Singhal, N Rao, S Pant Journal of Creative Communications 1 (3), 267-283, 2006 | 148 | 2006 |
| Social media conceptualization and taxonomy: A Lasswellian framework ME Ouirdi, A El Ouirdi, J Segers, E Henderickx Journal of Creative Communications 9 (2), 107-126, 2014 | 134 | 2014 |
| An exploratory study in celebrity endorsements S Roy Journal of creative communications 1 (2), 139-153, 2006 | 116 | 2006 |
| Needs and motives of Instagram users that predict self-disclosure use: A case study of young adults in Kuwait A Al-Kandari, SR Melkote, A Sharif Journal of Creative Communications 11 (2), 85-101, 2016 | 101 | 2016 |
| Artificial intelligence: A strategic disruption in public relations G Panda, AK Upadhyay, K Khandelwal Journal of Creative Communications 14 (3), 196-213, 2019 | 83 | 2019 |
| Glocalization and English mixing in advertising in Taiwan: Its discourse domains, linguistic patterns, cultural constraints, localized creativity, and socio-psychological effects H Jia-Ling Journal of Creative Communications 3 (2), 155-183, 2008 | 79 | 2008 |
| E-Learning Who, What and How? BH Khan, V Joshi Journal of Creative Communications 1 (1), 61-74, 2006 | 79 | 2006 |
| How guilt level affects green advertising effectiveness? M Jiménez, KCC Yang Journal of creative communications 3 (3), 231-254, 2008 | 76 | 2008 |
| Determinants of consumers’ attitude towards social media advertising H Boateng, AF Okoe Journal of Creative Communications 10 (3), 248-258, 2015 | 74 | 2015 |
| Communication and the Semiotics of Space E Gaines Journal of Creative Communications 1 (2), 173-181, 2006 | 74 | 2006 |
| The bilingual mind and linguistic creativity TK Bhatia, WC Ritchie Journal of Creative Communications 3 (1), 5-21, 2008 | 70 | 2008 |
| Effectiveness of celebrity endorsement advertisements: The role of customer imitation behaviour AK Awasthi, S Choraria Journal of Creative Communications 10 (2), 215-234, 2015 | 66 | 2015 |
| Public relations as a profession an analysis of curricular content in the United States K Sriramesh, LB Hornaman Journal of Creative Communications 1 (2), 155-172, 2006 | 63 | 2006 |
| A study on green advertisement and its impact on consumer purchase intention U Khandelwal, N Bajpai Journal of Creative Communications 6 (3), 259-276, 2011 | 61 | 2011 |
| How entertainment-education programmes promote dialogue in support of social change MJ Papa, A Singhal Journal of Creative Communications 4 (3), 185-208, 2009 | 58 | 2009 |
| Gratifications from new media: Gender differences in Internet use in cybercafes P Krishnatray, PP Singh, S Raghavan, V Varma Journal of Creative Communications 4 (1), 19-31, 2009 | 51 | 2009 |
| English and American culture appeal in Russian advertising IP Ustinova Journal of Creative Communications 3 (1), 77-98, 2008 | 49 | 2008 |
| Language-mixing in French print advertising E Martin Journal of Creative Communications 3 (1), 49-76, 2008 | 48 | 2008 |
Michael PapaCentral Michigan UniversityVerified email at cmich.edu
