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Dr. Ruby S Chanda
Dr. Ruby S Chanda
Professor , Symbiosis Institute of Management Studies Pune
Verified email at sims.edu - Homepage
Title
Cited by
Cited by
Year
International students’ motivations for studying in Indian universities: Implications for value proposition and positioning strategies
SK Pawar, S Vispute, T Islam, R Chanda
Research in Comparative and International Education, 2020
92020
India’s digital divide amid pandemic: A Review
R Singh, R Chanda
Psychology and Education Journal 58 (2), 9344-9355, 2021
72021
Micro-finance & Micro-credit for sustainable development
S Bhusare, R Chanda
Social Sciences 6 (03), 2017
62017
A Study on Application of Linear Programming on Product Mix for Profit Maximization and Cost Optimization
SG Ruby Chanda,*, Vanishree Pabalkar
Indian Journal of Science and Technology 15 (22), 1067-1074, 2022
52022
New Age Marketing
R Chanda
CONTEMPORARY TRENDS IN MANAGEMENT 1, 7, 2020
5*2020
Cult brand extension influence on brand equity and customer loyalty
RS Chanda, N Moharir
Indian Journal of Ecology 47 (spl), 96-101, 2020
32020
Impact of Social Media Advertising on Consumer’s Health
RC Vanishree Pabalkar
Indian Journal of Public Health Research & Development 10 (11), 7, 2019
32019
Customer Experience Management in Airline Industry
K Chopra, R Chanda
ISBN: 978-1-943295-11-1, 2019
32019
The impact of influencer marketing in the fitness industry on consumer trust
AS Tomar, R Chanda
Eur J Mol Clin Med 7 (9), 1900-1911, 2020
22020
Effect of Consumer's Demographics and Attitude on Food Festival
R Chanda, V Pabalkar, G Parva
Indian Journal of Ecology 47 (9), 5, 2020
22020
Study of Impact of Proposed" 51% FDI in Multi Brand Retailing" by Government of India on the Unorganized Retail Market
RS Chanda, A Paturkar
IBMRD's Journal of Management & Research 2 (1), 181-198, 2013
22013
A Semantic Analysis WRT Linguistic Approach of TV Commercials: A Case-Based Research for LUX (HUL)
R Sukhari, Sreerupa and Chanda
| Cardiometry, 815-824, 2022
12022
COVID-19: Effect on Indian Beauty Industry
R Chanda, G Kaul
Pandemic, New Normal and Implications on Business: 12th Annual International …, 2022
12022
Refurbished Medical Imaging Equipment through Technology
V Pabalkar, R Chanda, J Sachin
2022 Interdisciplinary Research in Technology and Management (IRTM), 1-10, 2022
12022
AN EVALUATIVE STUDY ON STRATEGIC DIRECTIVES FOR BRAND DELIGHT AND ITS IMPACT ON CUSTOMER RETENTION IN INDIAN FOOD INDUSTRY AMIDST COVID-19
P Kumar, RS Chanda
European Journal of Molecular & Clinical Medicine 7 (11), 2020
12020
New age Branding-Case of Ramdeo Baba
RS Chanda, SP Bhusare
International Journal of Research in Finance and Marketing 6 (4), 14-20, 2016
12016
Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
R Chanda, T Islam
Cogent Business & Management 11 (1), 2327131, 2024
2024
Attitude and behavioral intention for using metaverse in education: learner’s perspective
RS Chanda, V Pabalkar, S Sharma
Journal of Applied Research in Higher Education, 2024
2024
Implementation of Account Aggregator for Optimizing NBFCs and its Major Role in Mortgage Lending
P Wagh, RS Chanda
Journal of Applied Management-Jidnyasa, 64-76, 2023
2023
Role of Artificial Intelligence in Healthcare
V Pabalkar, R Chanda
Proceedings of the 2nd International Conference on Cognitive and Intelligent …, 2023
2023
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