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Citations per year
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Cited by
All
Since 2019
Citations
29
29
h-index
3
3
i10-index
1
1
0
14
7
2021
2022
2023
2024
2
12
14
1
Follow
María Rodríguez-Rabadán Benito
Profesora de Transmedia Storytelling,
Universidad Internacional de La Rioja
Verified email at unir.net -
Homepage
Branded Content
Storytelling
Screenwriting
Transmedia.
Articles
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Cited by
Year
El papel de la técnica publicitaria Branded Content para generar nuevos vínculos de compromiso entre marca y sociedad
M Rodríguez-Rabadán
Questiones publicitarias 4 (27), 0031-37
, 2021
19
2021
Teoría y práctica del branded entertainment: exploración de sus orígenes, recursos creativos, eficacia y efectos en el consumidor
M Rodríguez-Rabadán Benito
6
2019
Mediterráneamente. Estudio de eficacia cuantitativa del branded content en las películas publicitarias de Estrella Damm
M Rodríguez-Rabadán, H Galán-Fajardo, C Pino Romero
Universidad de Alicante. Grupo de Investigación Comunicación y Públicos …
, 2022
4
2022
La influencia del relato fílmico en las películas branded entertainment
M Rodríguez-Rabadán
Global Media Journal México 19 (37), 1-22
, 2022
2022
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