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Lan Anh N. Ton
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Makeup who you are: self-expression enhances the perceived authenticity and public promotion of beauty work
RK Smith, MR Vandellen, LAN Ton
Journal of Consumer Research 48 (1), 102-122, 2021
342021
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
RK Smith, E Yazdani, P Wang, S Soleymani, LAN Ton
Journal of the Academy of Marketing Science 50 (2), 324-337, 2022
212022
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
LAN Ton, RK Smith, J Sevilla
Journal of Marketing, 00222429231192049, 2023
32023
EXPRESS: Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
LAN Ton, RK Smith, J Sevilla
Journal of Marketing, 2023
2023
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work (vol 48, pg 102, 2021)
RK Smith, MR Vandellen, LAN Ton
JOURNAL OF CONSUMER RESEARCH 48 (3), 515-515, 2021
2021
Firing Founders That Behave Badly: Effects of Morality Versus Authenticity on Brand Evaluation
AN Ton, R Smith
ACR North American Advances, 2020
2020
Purity Packaging: How and When Simple Packaging Designs Enhance Product Evaluations and Choice
AN Ton, R Smith, J Sevilla
ACR North American Advances, 2020
2020
Makeup Who You Are: Self-Expression Enhances the Authenticity of Beauty Work
R Smith, M vanDellen, L Anh Nu Ton
ACR North American Advances, 2019
2019
7P Firing Founders That Behave Badly: Effects of Moral Versus Type Authenticity on Brand Evaluations
L Anh Nu Ton, R Smith
ACR North American Advances, 2019
2019
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