Makeup who you are: self-expression enhances the perceived authenticity and public promotion of beauty work RK Smith, MR Vandellen, LAN Ton Journal of Consumer Research 48 (1), 102-122, 2021 | 34 | 2021 |
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use RK Smith, E Yazdani, P Wang, S Soleymani, LAN Ton Journal of the Academy of Marketing Science 50 (2), 324-337, 2022 | 21 | 2022 |
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products LAN Ton, RK Smith, J Sevilla Journal of Marketing, 00222429231192049, 2023 | 3 | 2023 |
EXPRESS: Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products LAN Ton, RK Smith, J Sevilla Journal of Marketing, 2023 | | 2023 |
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work (vol 48, pg 102, 2021) RK Smith, MR Vandellen, LAN Ton JOURNAL OF CONSUMER RESEARCH 48 (3), 515-515, 2021 | | 2021 |
Firing Founders That Behave Badly: Effects of Morality Versus Authenticity on Brand Evaluation AN Ton, R Smith ACR North American Advances, 2020 | | 2020 |
Purity Packaging: How and When Simple Packaging Designs Enhance Product Evaluations and Choice AN Ton, R Smith, J Sevilla ACR North American Advances, 2020 | | 2020 |
Makeup Who You Are: Self-Expression Enhances the Authenticity of Beauty Work R Smith, M vanDellen, L Anh Nu Ton ACR North American Advances, 2019 | | 2019 |
7P Firing Founders That Behave Badly: Effects of Moral Versus Type Authenticity on Brand Evaluations L Anh Nu Ton, R Smith ACR North American Advances, 2019 | | 2019 |