| Consumer processing of product trial and the influence of prior advertising: A structural modeling approach DS Kempf, RE Smith Journal of Marketing Research 35 (3), 325-338, 1998 | 848 | 1998 |
| Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products DAS Kempf Psychology & marketing 16 (1), 35-50, 1999 | 606 | 1999 |
| The effects of gender and argument strength on the processing of word-of-mouth communication DAS Kempf, KM Palan Academy of Marketing Studies Journal 10 (1), 1-18, 2006 | 132 | 2006 |
| The effects of gender on processing advertising and product trial information DAS Kempf, RN Laczniak, RE Smith Marketing Letters 17, 5-16, 2006 | 123 | 2006 |
| Advertising message involvement: The role of enduring and situational factors RN Laczniak, DAS Kempf, DD Muehling Journal of Current Issues & Research in Advertising 21 (1), 51-61, 1999 | 103 | 1999 |
| Advertising's influence on subsequent product trial processing DAS Kempf, RN Laczniak Journal of Advertising 30 (3), 27-38, 2001 | 82 | 2001 |
| Gender differences in information processing confidence in an advertising context: A preliminary study. DAS Kempf, KM Palan, RN Laczniak Advances in consumer research 24 (1), 1997 | 82 | 1997 |
| The price-choice relationship: a contingent processing approach RW Olshavsky, AB Aylesworth, DAS Kempf Journal of Business Research 33 (3), 207-218, 1995 | 67 | 1995 |
| Examining the effectiveness of proposed cigarette package warning labels with graphic images among US college students DAS Kempf, SK Harmon Academy of Marketing Studies Journal 10 (2), 77, 2006 | 33 | 2006 |
| The effects of source choice on word-of-mouth communication influence DAS Kempf Academy of Marketing Studies Journal 15, 49, 2011 | 3 | 2011 |
| The effects of brand choice on product trial evaluations. DA Kempf, R Laczniak | 3 | 2005 |
| The effects of gender on perceptions of product trial: An extension of the selectivity hypothesis DAS Kempf, RN Laczniak American Marketing Association. Conference Proceedings 9, 229, 1998 | 3 | 1998 |
| Advertising Message Involvement: An Interaction of Situational and Enduring Factors? RN Laczniak, D Kempf, DD Muehling PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 157-159, 1997 | 1 | 1997 |
| Annotated Subject lndex and Author/Title lndex DS KEMPF Journal of Marketing Research 35, 504-513, 1998 | | 1998 |
| Advertising's Influence on Consumers' Perceptions of Product Trial as an Information Source DS Kempf, RN Laczniak PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 88-89, 1998 | | 1998 |
| Understanding product trial as a source of consumer information: Models of attitude formation from product trial and advertising/trial integration DAS Kempf Indiana University, 1995 | | 1995 |
