| The Grable and Lytton risk-tolerance scale: A 15-year retrospective S Kuzniak, A Rabbani, W Heo, J Ruiz-Menjivar, J Grable Financial Services Review 24 (2), 177-192, 2015 | 100 | 2015 |
| Financial anxiety, physiological arousal, and planning intention J Grable, W Heo, A Rabbani Journal of Financial Therapy 5 (2), 2, 2015 | 96 | 2015 |
| The links between job insecurity, financial well‐being and financial stress: A moderated mediation model SL Choi, W Heo, SH Cho, P Lee International Journal of Consumer Studies 44 (4), 353-360, 2020 | 78 | 2020 |
| What prompts college students to participate in online surveys? K Park, N Park, W Heo, K Gustafson International Education Studies 12 (1), 69, 2019 | 45 | 2019 |
| An evaluation of the effect of the COVID-19 pandemic on the risk tolerance of financial decision makers W Heo, A Rabbani, JE Grable Finance Research Letters 41, 101842, 2021 | 43 | 2021 |
| Financial hardship, social support, and perceived stress. N Park, W Heo, J Ruiz-Menjivar, JE Grable Journal of Financial Counseling & Planning 28 (2), 2017 | 42 | 2017 |
| Stock market volatility and changes in financial risk tolerance during the Great Recession AG Rabbani, JE Grable, W Heo, L Nobre, S Kuzniak Journal of Financial Counseling and Planning 28 (1), 140-154, 2017 | 41 | 2017 |
| APR Financial Stress Scale: Development and validation of a multidimensional measurement W Heo, SH Cho, P Lee Journal of Financial Therapy 11 (1), 2, 2020 | 40 | 2020 |
| Financial-related psychological factors affect life satisfaction of farmers W Heo, JM Lee, N Park Journal of Rural Studies 80, 185-194, 2020 | 37 | 2020 |
| Importance of subjective financial knowledge and perceived credit score in payday loan use JM Lee, N Park, W Heo International Journal of Financial Studies 7 (3), 53, 2019 | 36 | 2019 |
| Life insurance consumption as a function of wealth change W Heo, JE Grable, S Chatterjee Financial Services Review 22 (4), 389, 2013 | 36 | 2013 |
| A test of the association between the initial surge in COVID-19 cases and subsequent changes in financial risk tolerance W Heo, JE Grable, AG Rabbani Review of Behavioral Finance 13 (1), 3-19, 2021 | 35 | 2021 |
| Using artificial neural network techniques to improve the description and prediction of household financial ratios W Heo, JM Lee, N Park, JE Grable Journal of Behavioral and Experimental Finance 25, 100273, 2020 | 33 | 2020 |
| Factors influencing intranet acceptance in restaurant industry: use of technology acceptance model K Park, N Park, W Heo International Business Research 11 (10), 1, 2018 | 33 | 2018 |
| Wealth accumulation inequality: does investment risk tolerance and equity ownership drive wealth accumulation? W Heo, JE Grable, B O’Neill Social indicators research 133, 209-225, 2017 | 25 | 2017 |
| A test of traditional and psychometric relative risk tolerance measures on household financial risk taking JE Grable, AC Lyons, W Heo Finance Research Letters 30, 8-13, 2019 | 21 | 2019 |
| What role does financial risk tolerance play in mediating investing behavior? W Heo, LHN Nobre, JE Grable, J Ruiz-Menjivar Journal of Financial Service Professionals 70 (5), 2016 | 20 | 2016 |
| Mediation effect of financial education between financial stress and use of financial technology W Heo, JM Lee, AG Rabbani Journal of Family and Economic Issues 42, 413-428, 2021 | 19 | 2021 |
| Interior design with consumers’ perception about art, brand image, and sustainability J Kim, W Heo Sustainability 13 (8), 4557, 2021 | 18 | 2021 |
| A test of the relevant association between utility theory and subjective risk tolerance: Introducing the Profit-to-Willingness ratio W Heo, JE Grable, AG Rabbani Journal of Behavioral and Experimental Finance 19, 84-88, 2018 | 16 | 2018 |
