| Gen Y consumers' brand loyalty: a brand romance perspective DT Rathnayake Marketing Intelligence & Planning 39 (6), 761-776, 2021 | 15 | 2021 |
| What have they heard? Pre-visit Image of Sri Lanka as a Tourist Destination. S Siriwardana, JW Chaminda, DT Rathnayake South Asian Journal of Management 26 (2), 2019 | 5 | 2019 |
| Facebook usage of Sri Lankan consumers: consumption perspective of social media T Rathnayake, D Rathnayake Arts and Social Sciences Journal 9 (4), 2018 | 4 | 2018 |
| Factors affecting consumer conformity behavior in virtual communities; with special reference to generation “Y” in Sri Lanka P Piumali, DT Rathnayake SEUSL Journal of Marketing 2 (2), 1-9, 2017 | 3 | 2017 |
| Religiosity and Consumer Ethical Beliefs DT Rathnayake, J Jayakody, AKL Jayawardana Sri Lankan Journal of Management 22 (2), 42-72, 2017 | 2 | 2017 |
| Social media usage of Sri Lankan consumers: compulsive consumption perspective TH Rathnayake, DT Rathnayake 15th Annual Academic Sessions of OUSL, 337-341, 2017 | 2 | 2017 |
| Assembling tribes on Instagram: analysis of a mega-influencer follower-generated hashtag network D Rathnayake, A Tonner, P Eckler Advances in Consumer Research 49, 108-112, 2022 | 1 | 2022 |
| Impact of fashion involvement and hedonic consumption on impulse buying tendency of Sri Lankan apparel consumers: the moderating effect of age and gender VK Colombage, DT Rathnayake NSBM Journal of Management 6 (2), 23-54, 2020 | 1 | 2020 |
| Facebook usage of Sri Lankan consumers: An addictive consumption perspective of social media TH Rathnayake, DT Rathnayake 3rd Works-In-Progress Conference “IPScholars Asia 2017”, 2017 | 1 | 2017 |
| Emotional Brand Attachment and Brand Loyalty: Empirical Evidences from Sri Lankan Smart Phone Industry DT Rathnayake International Conference on Branding & Advertising, 2015 | 1 | 2015 |
| Exploring Sri Lanka's Tourist Image Perceptions through Travel Blog Narratives: A Netnographic Study L Chandralal, WDC Jayawickrama, LHTS Wickramasooriya, ... Faculty of Management Studies and Commerce University of Sri Jayewardenepura, 2024 | | 2024 |
| Social media influencers as human brands: insights from an analysis of a mega-influencer follower-generated hashtag network on Instagram DT Rathnayake, A Tonner, P Eckler Academy of Marketing Conference: The Fabric of Life, 2022 | | 2022 |
| Religious Orientation and Alcohol Purchase Intention: an Empirical Investigation of Sri Lankan Male Consumers BTK Chathuranga, DT Rathnayake Vidyodaya Journal of Management 6 (II), 53-72, 2020 | | 2020 |
| An investigation of social media users' awareness on IP rights and IP violations: a case of Sri Lankan Facebook users TH Rathnayake, DT Rathnayake First IP & Innovation Researchers of Asia Conference 2019, 2019 | | 2019 |
| Impact of religious orientation on alcohol purchase intention: with reference to Sri Lankan male alcohol consumers BTK Chathuranga, DT Rathnayake International Research Symposium on Social Sciences and Humanities (IRSSSH …, 2018 | | 2018 |
| 'I am a University Student': Symbolic Consumption Manifested through Identity Transformation as University Students BTK Chathuranga, DT Rathnayake, WDC Jayawickrama 6th International Conference on Marketing, Hanoi, Vietnam, 11, 2018 | | 2018 |
| Antecedents of facebook fan page loyalty: an empirical study of Sri Lankan facebook users W Fernando, DT Rathnayake International Conference on Advanced Marketing 2017, 2017 | | 2017 |
| Impact of Patriotism on Consumer Ethnocentrism in Mobile Telecommunication Industry of Sri Lanka KM Manawadu, WDC Jayawickrama, DT Rathnayake 5th International Conference on Marketing, Colombo, Sri Lanka, 2017 | | 2017 |
| Workplace spirituality: a case of academics at state sector universities HPS Gallage, BS Galdolage, DT Rathnayaka KDU International Symposium, 2013 | | 2013 |
Tharindu RathnayakeLecturer - Department of Marketing Management, The Open University of Sri LankaVerified email at ou.ac.lk
