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Citations per year
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Cited by
All
Since 2019
Citations
139
100
h-index
2
2
i10-index
2
2
0
24
12
2016
2017
2018
2019
2020
2021
2022
2023
2024
4
18
15
16
24
10
21
22
7
Co-authors
Mai Ngoc Khuong
International University - Vietnam National University, Ho Chi Minh City
Verified email at hcmiu.edu.vn
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Tam Dinh
Monash University Malaysia
Verified email at monash.edu
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Articles
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Year
Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention–a mediation of credibility
TD Dinh, KN Mai
Asia Pacific Journal of Marketing and Logistics 28 (1), 4-22
, 2015
90
2015
The Effects of Guerilla Marketing on Gen Y's Purchase Intention--A Study in Ho Chi Minh City, Vietnam
DD Tam, MN Khuong
International Journal of Trade, Economics and Finance 6 (4), 191
, 2015
49
2015
Case 14: A netnographic view of Ramadan e-bazaars—digital transformation amid crisis
PS Soon, RL Vincent, TD Dinh
Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …
, 2024
2024
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