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Tam Dinh
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Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention–a mediation of credibility
TD Dinh, KN Mai
Asia Pacific Journal of Marketing and Logistics 28 (1), 4-22, 2015
902015
The Effects of Guerilla Marketing on Gen Y's Purchase Intention--A Study in Ho Chi Minh City, Vietnam
DD Tam, MN Khuong
International Journal of Trade, Economics and Finance 6 (4), 191, 2015
492015
Case 14: A netnographic view of Ramadan e-bazaars—digital transformation amid crisis
PS Soon, RL Vincent, TD Dinh
Marketing Case Studies in Emerging Markets: Contemporary Multi-industry …, 2024
2024
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